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In the first quarter, Amazon is still the world's smart speaker market leader Google's performance is better

via:博客园     time:2018/5/18 15:35:15     readed:300


Tencent Technology News May 18, according to foreign media reports, according to the latest statistics of Strategy Analytics data show that in the first quarter of this year, global smart speaker shipments totaled 9.2 million. During the period from January to March this year, Amazon Echo had a sales volume of 4 million. This performance has allowed it to remain dominant in the market. It also doubled directly from the 2 million shipments in the first quarter of last year. Although Amazon performed well, the progress of other manufacturers was even more pronounced because from the perspective of market share, Amazon had dropped from 81.8% in the first quarter of last year to 43.6%, and the decline was close to half.


In the first quarter of this year, Google’s growth momentum was stronger than that of Amazon. Shipments increased 709% compared to the same period last year to reach 2.4 million. In the first quarter of last year, this figure was only 300,000. In addition, China’s e-commerce giant Alibaba’s smart speaker shipments were 700,000, accounting for 7.6%, Apple HomePod shipments were 600,000, a ratio of 6%, while another Chinese manufacturer Xiaomi’s shipments in the first quarter were 20 Million. The three companies did not introduce smart speakers in the first quarter of last year, so there is no comparable data.

From January to March this year, the total number of smart speaker shipments from other manufacturers was 1.3 million, an increase of 809% year-on-year, and the market share increased to 13.8%, which was higher than the 5.8% of last year.

Overall, the shipment volume of 9.2 million smart speakers in the first quarter of this year was a cumulative increase of 278% compared with 2.4 million in the same period of last year. The market performance is strong, and the future potential is even greater.

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