Canalys said Google was sold 3.2 million smart speakers in the first quarter with a market share of 36.2% driven by Google Home and Home Mini. In contrast,AmazonIt sold 2.5 million Echo smart speakers with a market share of 27.7%. Both companies have expanded beyond the US market and overseas sales now account for more than 50% of their global sales. However, the United States remains the world's largest smart speaker market, followed by China and South Korea.
According to Canalys' statistics, Alibaba and Tmall, China’s two largest brands, ranked third and fourth in the global smart speaker market in the first quarter, with market shares of 11.8% and 7.0% respectively.
"Google has several advantages over Amazon, which has helped it grow rapidly," said Ben Stanton, an analyst at Canalys. "Google's biggest advantage is in channels. Operators and retailers are more likely to sell Google products than Amazon products because Amazon is in an awkward position as a direct competitor to retailers. But Amazon is trying to fight back, and there's been a lot of integration of Alexa skills with smart furniture, and its absolute number is hard for any competitor to catch up with. "
The Apple HomePod smart speaker was only officially launched in February this year, and the landing market is limited, so Apple did not appear on the Canalys list. Another research firm, Strategy Analytics, this week estimated that Apple sold 600,000 HomePods in the first quarter, with a market share of 6%.
If Strategy Analytics' data is accurate, Apple's market share will be 6.7%, second only to Xiaomi.
At present, the price of the products of various companies can vary widely. For example, HomePod is priced at up to $349, while Amazon Echo is much cheaper, including the $50 Echo Dot. Google Home series is divided into high-end and low-end models.