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WeChat and Hilton launch small programs to explore new ways of playing offline.

via:博客园     time:2018/5/25 14:04:51     readed:334

Recently, the “Hilton Hilton” applet jointly created by WeChat and the Hilton Group was formally launched to provide guests with a range of brand new on-line services such as the first-in-kind Appointment Booking Ticket, hotel information guide and nearby travel exploration. The first batch of 19 hotels have been launched in Guangzhou, Shenzhen and Shenzhen, and will continue to be opened to Hilton's other hotels in Greater China.


Travel or business trips has never been an easy task. Especially with the trend of consumption upgrades, people nowadays have increasingly high quality requirements for travel. They need to live well and play well. Hilton Group's new service based on applets will provide a variety of convenient services to the guests. Guests who visit the hotel can scan the small code of the front desk, customer service, and restaurants of the hotel to enter the Hilton applet and get the hotel. Location, contact details, transportation methods, and more.


For travelers who want to learn about the local customs, the Hilton applet provides "Eating, drinking, drinking, drinking, and drinking" two columns that can help users explore the food and attractions surrounding the hotel. "Line" feature is intimately arranged for the user of a number of travel routes, eliminating the need for users to plan their trips and find the Raiders. Can be described as a machine in hand, eat, drink, live and live.

Invoicing is another highlight of the Hilton applet. Guests complete the invoice in the small program, fill in the necessary information such as the date of arrival, you can go to the hotel reception at the scheduled time to collect tickets, to avoid the cumbersome billing process. Even more intimate is that as long as the invoice is opened once, the next time you check in at the same hotel, you can directly import and use it, saving time and effort. Great convenience for business travelers.


Ms. Wong Huang, Senior Vice President of Business Development, Hilton Greater China and Mongolia, stated: “We are very pleased that Hilton Group has been able to cooperate with Tencent to launch a new upgraded hotel service based on a small program platform in China. We also hope that we can use the launch of the WeChat applet as a starting point to further enhance the customer's experience in the Hilton Group hotel and provide better services to Chinese consumers. In the future, we will also join hands with Tencent WeChat to continuously deepen our cooperation in optimizing services and membership interactions, leading the hotel industry to create a new travel experience. ”

The WeChat team also stated that “small programs are a new way of connecting users and services. They can be easily accessed and disseminated within WeChat, and the applications are within reach. The hotel industry is in need of a large number of connections with users and exchange of service information, which provides a natural use scenario for small programs. Collaboration with the Hilton Group is a meaningful attempt to help small programs help optimize hotel services. ”

The cooperation and exploration between the WeChat platform and the hotel industry has only just begun. In addition to the Hilton Group, at the ITB Berlin, the world's largest tourism expo in March of this year, WeChat and Maritim, Germany’s largest hotel group, announced that the Group’s 47 hotels worldwide Chinese tourists will be fully provided with official applet services.

In fact, not only the hotel industry has been on the line for more than a year. As the ecology has become increasingly sophisticated, the application scenarios under the applets have become more and more abundant. This cooperation with the Hilton Group also proves the small programs and vertical industries. The converged solution will bring more imagination space.

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