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SF Wang Wei rare receive an exclusive interview: the future of the courier industry is Google

via:博客园     time:2018/5/26 11:32:45     readed:320

Through a simple and simple office, the Nanfang Daily reporter saw Wang Wei, who rarely appeared in the media. He was dressed in a blue shirt, beige slacks, a pair of black-rimmed glasses, and a pair of coffee-colored casual shoes on the ankles, in keeping with his style.

On February 24, 2017, SF Express was officially listed on the backdoor. The closing price was reported at RMB 55.21/share on the same day, and the market value of Shenzhen Stock Exchange was priced at RMB 231 billion. On that day, Wang Wei also wore casual jackets, jeans and sneakers, and with the former SF Express courier, he rang the SF listing bell.

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Founded in the early 1990s, SFG grew up in the first golden age of China's logistics industry and became a prominent representative of modern service industries in the Guangdong, Hong Kong, and Macao Grand Bay area.

"Investment Godfather" Shen Nanpeng said in an interview with financial programs: Chinese entrepreneurs are not lack of diligence, lack of product paranoia, the ability to develop and expand vision.

Wang Wei is such an entrepreneur with pioneering and open vision, from the focus on logistics to the creation of technology companies, science and technology to do the logistics of the "boss", from the listing of the bell to the joint industry to create a supply chain big data platform.

In an unhurried tone, Wang Wei's interpretation of the company's growth, vision, and structure has opened up a whole new understanding of Chinese companies and SF Express.

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Guangdong, Hong Kong, Macau and the Great Bay Area have a world-renowned urban collaborative layout

In the 1990s, Wang Wei, who was born in Shanghai and settled in Hong Kong, came to Shunde, Guangdong alone to do printing and dyeing business, and discovered express business opportunities. Samples of enterprises need to be confirmed to customers. If they are customers in Hong Kong, they need to go through the customs clearance process. In Hong Kong, more than 50,000 manufacturing companies have moved to the Pearl River Delta. At that time, policies led to the lag in logistics and freight transportation.

Wang Wei seized this opportunity to start the express delivery industry in the Pearl River Delta, and struggled to deliver the first-line service to the distribution and running business. After undergoing a major transformation from joining to direct operations from 1999 to 2002, Wang Wei established its headquarters in Shenzhen in 2002 and subsequently ushered in a leapfrog development.

"People who come to Shenzhen will have a different kind of vigor." "In terms of Wang Wei, Shenzhen is more dynamic than other cities. When young people come to this new land, it is er, that is, doing business. "We thought that the entire sky in Shenzhen was particularly blue. ”

At the first Guangdong-Hong Kong-Macao Bay Area Forum held on June 20 last year, Ma Huateng, who also shaped the miracle of Shenzhen, invited Wang Wei to the scene. “The development process of SFG over 20 years has fully witnessed the Guangdong, Hong Kong and Macau Gulf regions. The growth process. I say you are a typical representative, not to come.

"I think the Hong Kong-Macao Bay Area in Guangdong, Hong Kong and Macao is a relatively rare city in the world. "Wang Wei said that SFG, one of the centers in the Bay Area, has already enjoyed the dividends from the original development of the Bay Area.

In his view, the functions of each city in the future Guangdong, Hong Kong, and Macau Bay Area should be fully utilized to avoid the "grouping" mode of division of labor. “The Bay Area cities have fully digged their respective functions, giving full play to the city’s value, attracting companies, talents, and capital, so that the Guangdong, Hong Kong, and Macau Bay Area will become one of the leading areas in China and will be the vanguard of economic transformation and upgrading. ”

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“Customers, employees, shareholders, and finally, Wang Wei ”

Shenzhen Bay Software Industry Base 1, "Shunfeng Technology Co., Ltd." company's brand is located in the most prominent position on the first floor, Tencent World Headquarters, Baidu World Headquarters and its neighbors, here is called "East Silicon Valley" .

From the windy and swift logistics to the SFV drones, the "special force" comes from this "technology brain". There are more than 3,600 IT professional teams. As of 2017, there were 1,004 patent applications and 366 invention patents. Based on the strength of science and technology, Shunfeng Group has become the only company with on-line centralized mobile terminal services and full life cycle dispatching and monitoring of shipments.

Today we can see that the SF Business Panorama is composed of SF Technology and Integrated Logistics. This stems from a "Movement" of Wang Wei in 2015 that merged SF Technology and the group to manage SF Express.

In his words, "Technology became the owner of the Express".

Wang Wei thinks that the competition that the future express industry really has to face is not from its peers, but a high-tech company like Google. The core of science and technology is talent. What does Shunfeng attract to the top talent? A top technology company and a good company's IT department. Which of the top talents will be chosen? The answer is definitely the former.

Establishing a technological environment from the management structure is the original intention of the establishment of SF Technology. "The biggest change brought about by this relationship is that the group has a set of science and technology incentive mechanisms, management mechanisms and technological culture. We ask people who understand technology to manage it. "Wang Wei said.

“The boss who has worked for more than 20 years, you have to sink your heart and listen to another person to speak. Sometimes you may not understand it. "Wang Wei said that the key to realizing the above-mentioned major structural adjustment is to find the right person and give him enough trust to cooperate back to back."

For Wang Wei, this is a process that breaks through the “I’m doing it” and dares to deny its attitude and ability to obey more powerful people. "The previous success is a barrier to success in the future. If you don't break it, you won't be more successful. ”

The listing of SF Express and the formation of a supply chain big data platform by eight joint companies is another process that breaks through the "I'm Executive" process. SF Express is exporting ideas that are more open, more equitable, and fairer, and cooperate with each other to achieve a long-term win-win situation. This is the future.

Wang Wei said that SF has been building a truly pragmatic enterprise for 25 years. "The development of our company is arranged in the order of customers, employees, shareholders, and Wang Wei. ”

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dialogue

Landed in Shenzhen

"People who come to Shenzhen will have different kind of vigor" ”

Nanfang Daily: Shunfeng was founded in Shunde in 1993. After undergoing a major transformation from joining to direct operations from 1999 to 2002, it established its headquarters in Shenzhen in 2002, and subsequently ushered in a leapfrog development. What kind of consideration did Shenzhen land?

Wei Wang: It was not considered very complicated at the time. First, Shenzhen is close to Hong Kong. People and goods are convenient for customs clearance and it is convenient for me to go home. Second, compared with other cities, Shenzhen is also more dynamic. In the late 1990s, it was still an immigration-dominated city. People who come to Shenzhen will have different kinds of vigor. Thirdly, the city does not have “baggage”. Young people come to this brand-new land, which is er, that is, doing business.

At that time, we felt that the entire sky in Shenzhen was particularly blue. We often passed through Shenzhen and later stayed in Shenzhen.

2. Technological innovation:

Technology has become the "your boss" & ldquo;

Nanfang Daily: How does Shunfeng promote high-quality development with technological innovation and talent development to provide better services to users?

Wang Wei: One of the biggest challenges in the development of SF Express is the integration of logistics and technology. In the future cross-industry competition, your competitors are IT companies. The focus of technology competition is technology competition. The core is talent competition. You can't compete with these technology companies without your talent competition.

What kind of SFF can create an environment that attracts talent? This issue is very important. Do you imagine top talents going to IT companies like Google, Baidu, or Corporate IT? They may first consider going to the former.

In traditional logistics enterprises, there is basically only one IT department. Such a structure determines the possibility that the company does not compete with technology companies. Therefore, it is very important to build a technological environment from the management layout. This is the original intention of our establishment of SF Technology.

In 2015, we made another move to merge SF Technology with the group to manage SF Express and science and technology became the owner of the Express.

The biggest change brought about by this relationship is that the group has a set of technology incentives, management mechanisms and technological culture. We ask people who understand technology to manage it.

Frankly speaking, I have logistics genes, but when it comes to a lot of IT stuff, I don’t know what to say. I’ll pursue technological innovation, but I’m not talking about the language of the technology circle. So we need to make this great change and use technology to lead the group.

Through the optimization of the system through science and technology, we can reconstruct past operating modes and reduce the cost of the structure. For example, through the reform of the call center through an artificial intelligence ordering system, SFG has saved 20,000 manpower in 2017.

3. Break "I've held":

"The boss who has been doing for 20 years is going to listen to another person's speech. Sometimes he doesn't have to understand."

Nanfang Daily: Technology has become the "your boss", will not need to start running?

Wang Wei: I think the key is to find the right person and trust him enough.

True respect and trust do not mean "I am pleased to call you CEOs today, and tomorrow I get angry on a pattable table and say & rsquo; No & rsquo; & rdquo;. Even if you are wrong today, you must believe him. If you give this confidence, it is possible to back-to-back cooperation.

If you have been a boss for more than 20 years, you have to sink your heart and listen to another person to speak. Sometimes you may not understand it. But if you can't understand it, you have to say "hello," you said, do it this way.

This is a determination, or a courage, a kind of courage to deny one's attitude and ability.

Previous success is a barrier to success in the future. If you do not break your own success, you will not be more successful. The more successful you have been before, the more "I" will be stronger, and the more difficult it is to break the "I".

4. Breaking the second "I'm holding":

From listing to building an industry big data platform, the biggest challenge is to

Nanfang Daily: Recently, SF Express's 8 companies have created the most influential supply chain data platform in China to enhance the international influence of the industry. What are the strategic considerations?

Wang Wei: This is the second is to break the "I". For the past 20 years or more, I was a single shareholder of SF and I owned 100% of the stock. In 2013, we introduced the China Merchants Bank to reform the shareholding system. On February 24, 2017, we officially listed the bell.

The biggest challenge in this process is myself. Before I used to open the board of directors and the general meeting of shareholders, I went back to think about it and the strategy was set. However, after the joint-stock reform, there will suddenly be a question at the general meeting of shareholders "Why do you, Wang Wei?". He has the right to ask questions. I also have the responsibility to answer.

This is a negation of oneself, that is to break themselves.

In the same way, the joint industry company builds a supply chain big data platform, and Shunfeng only accounts for about 10% of the shares. We must express a more open, more equitable and fairer concept and cooperate with each other to achieve a long-term win-win situation. This is the future.

5. Core Competence:

We must build a pragmatic enterprise and pursue the equality of people.

Nanfang Daily: What do you think is the biggest core competitiveness of Shunfeng now?

Wang Wei: The concept is not the same. We have been building a truly pragmatic enterprise for 25 years.

The development of our company is arranged in the order of customers, employees, shareholders, and Wang Wei.

The culture of an enterprise is to fully respect the bottom and pursue equality between people and people. We must create this equal environment.

If you do not want to lose, or share benefits for others, you will never be big.

6. Guangdong, Hong Kong, and Macao Bay Area:

Urban development in the Greater Bay Area should complement each other

Nanfang Daily: In your opinion, how to construct a good ecological innovation in the Bay Area of ​​Guangdong, Hong Kong, and Macao?

Wang Wei: I am very supportive of the planning and strategy of the Guangdong, Hong Kong and Macau Bay Area. SFG headquarter is located in Shenzhen. Many customers in the country and its partners are in the Dawan District. I think this is a rare city collaboration in the world.

As long as there are reasonable mechanisms and good coordination among cities, the competition among the cities in the Bay Area will complement each other. Shenzhen is highly attractive to talents and companies in the fields of science and technology and finance. As the capital city of the province, Guangzhou is the leader of the province, bringing together a large number of universities, talents, and large-scale enterprises. With the important role played by Hong Kong, some cities in the surrounding areas can effectively solve the problem of manufacturing. Supporting issues.

The Bay Area cities are fully digging in accordance with their respective functions, giving better play to the city's value and avoiding the "grouping" mode of division of labor and offsetting each other's competitiveness. This will attract companies, talents, and capital so that the Guangdong, Hong Kong, and Macau Bay Area will become one of the leading areas in China and will be the vanguard of economic transformation and upgrading.

7. Globalization layout:

“0 to 1” change, the pace should be more robust

Nanfang Daily: Since SF began expanding its international business in 2010, its logistics network has covered 225 national-level regions. As a global company, how can it better participate in the "Belt and Road" initiative and the construction of the Hong Kong and Macau Great Bay Area?

Wang Wei: We hope to actively participate in the “Belt and Road” initiative and the construction of Guangdong, Hong Kong, and Macao Bay Area. According to the "Belt and Road" policy, with our customers, "going out" is the direction we will focus on next.

At present, SFG's internationalization business is growing faster, but more than 90% of its income comes from domestic sources.

The globalization layout is a change from "0 to 1", which requires a cycle. Of course, companies can also speed up their layout through capital cooperation. However, we still hope to be more stable. Sometimes we should not be too aggressive and the pace of business development should be more stable.

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