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Apple releases new App Store rules: or for the Steam game platform

via:新浪科技     time:2018/6/5 11:31:50     readed:355


Apple will use this guidance to decide which apps can appear in the App Store. Apple clearly emphasizes that any application cannot have similar application store functions within the application, nor does it allow the user to “browse, select, or purchase other applications that are not currently installed by the user” within the application.

But the new rules stipulate that those so-called remote mirroring applications, that is, the ability to deliver computer screensiPhoneOn the application, you can allow users to purchase activities outside of Apple's control, but the premise is that this purchase activity must be done on the computer side, not on the iPhone side.

Apple’s move is of great significance because it shows that Apple wants to continue to maintain its 15-30% determination to procure applications for sale in the App Store. In the course of the current WWDC, Apple quietly launched this new guidance program.

As the largest gaming platform on the Windows PC, Steam originally planned to launch the free mobile application Steam Link, allowing gamers to continue playing on the iPhone while they are away.

However, Steam's parent company, Valve, said last week that Apple refused to log into the App Store with the Steam Link app. Neither Steam nor Apple stated why the app was rejected by the merchant. The two companies also did not comment on whether Apple's new rules were specified for Steam.

Apple's move may be to clarify the rules for in-app purchases. Under this rule, gamers can purchase tokens, additional health, or other digital products in the game. Apple will charge the game company 30% of the in-app purchase amount as a draw.

Analysts believe that these in-app purchases are an important part of Apple's service revenue. Apple's service revenue includes App Store, iCloud and Apple Music. In the previous quarter, Apple's service revenue reached 9.1 billion US dollars, exceeding the expectations of Wall Street analysts.


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