To make a comeback with the character of Dongshan
In the past five years, Lenovo’s mobile phones had launched multiple brands such as ZUK, but due to poor performance, they were “abandoned” and began to focus on the MOTO brand.
"In the past few years, Lenovo's mobile phones have never stopped," said Liu Jun. In 2012, Lenovo's mobile phones had achieved the second largest shipment volume in the Chinese market. In 2014, Lenovo's mobile phones hit a third-highest volume in the global market. "I hope Lenovo's mobile phone brand will return this time and it will create more miracles."
"Frankly speaking, this departure is more challenging than that of 2011, because now we are dealing with a relatively saturated market, so we need to have different approaches." Liu Jun said that Lenovo mobile phones are such a The fiercely competitive market has to make a comeback and the core concept of re-departure is eight-character: Confidence Products, National Mobile Phones. Among them, the representative of Conscience Premium Products will focus on creating products with ingenuity, and the national mobile phone hopes to launch the price of sincere and beneficial people.
Earlier, Lenovo Group CEO pointed out during an exclusive interview with Sina Technology that, after several resumptions, Lenovo’s mobile business strategy has become clearer and Lenovo has the ability to do a good job in the mobile phone business. "But in a short period of time, it is not the pursuit of growth and market share in this business, but the first restoration of the mobile phone business."
Mobile phone business is related to Lenovo's new growth point
The Lenovo released a number of new products, including Lenovo Z5, Lenovo K5 Note, Lenovo A5, Lenovo Watch x, particle cloud and so on.
Among them, the Lenovo Z5 mobile phone is defined as the "new national flagship," with 90% screen share, perfect R angle, ultra-narrow frame, double-sided 2.5D Corning Gorilla Glass, and 6GB+64GB start, 3300mAh power and other mainstream Configuration, this new product is priced at 1299 yuan. In addition, Lenovo K5 Note, A5 two mobile phones are priced at 799 yuan, 599 yuan.
Liu Jun pointed out that the mobile phone is the device with the highest user time and adhesiveness. It is an important hub for connecting smart IoT devices and applications. It is an important port for future users to acquire the 5G experience, and it is also one of the important engines of the Lenovo Smart Connect. "The mobile phone business is an important part of Lenovo's second wave strategy. It is directly related to the creation of Lenovo's new growth points, and it is related to Lenovo's continuous creation of value for Chinese users."
According to statistics, on May 8th this year, Lenovo Group announced that it has adjusted its organization and resources and established the Intelligent Device Business Group (IDG) to integrate PCSD (Personal Computer and Intelligent Device Business Group) and MBG (Mobile Business Group). . Among them, Chang Cheng served as MBG China business agent responsible person to report to Liu Jun, Lenovo China mobile phone business officially joined Lenovo China.