At the opening ceremony of the first China Science and Technology Innovation Brand Sea Summit and China Brand Sea Alliance held on June 5th, Indiegogo, an overseas technology crowdfunding platform, officially entered China, including Google, Twitter, Brookstone, Target, HAX, and Global Capital. , Rococo, Entrepreneur State, Hongtai Zhizao, IDG Capital, Shenzhen Going Global Strategic Cooperation Alliance and other front-line institutions and companies at home and abroad announced the establishment of the China Brand Sea Alliance.
Indiegogo is a world-renowned technology crowdfunding platform. Since 2016, Indiegogo has been involved in Chinese brand marine projects. Currently, Indiegogo has helped nearly 3,000 Chinese technology hardware companies to raise more than US$100 million in crowdfunding funds.
▲ Indiegogo Global CEO David Mandelbrot interviewed by the media
Why did you choose to enter China at this time? Indiegogo's global CEO, David Mandelbrot, revealed to new technologies and other media that during the previous service process, we found that many entrepreneurs and product innovators in China are increasingly entering the US market. So now we think this is a good time to make our platform more convenient for them. In the coming year, Indiegogo will help Chinese entrepreneurs to log in to the United States faster and better through the modular service and integration and integration process, thus completing the coverage in the US market.
▲ The First China Science and Technology Innovation Brand Sea Summit Forum and Launch Ceremony of the China Brand Sea Alliance
China has become one of the largest markets for consumer electronic products in the world. With the rapid development of smart hardware and related supporting industries, more and more Chinese electronic products have chosen to release products through overseas crowdfunding platforms such as Indiegogo, taking the first step toward globalization. .
According to the digital marketing team Svensz, initiating overseas crowdfunding helps Chinese brands raise production funds, conduct consumer research and market verification, establish brand awareness overseas, and enter sales channels. Currently, there are two major product trends in overseas crowdfunding. One is the “Creativity Aesthetics” consumer-driven product upgrade, and the other is “Smart Technology” driven by smart hardware products.
According to Indiegogo’s promotional materials, users’ favorite crowdfunding products include high-tech audio products, high-tech fitness, health, weight loss products, and charging products.
(Source of the first picture:Flickr/Sebastiaan ter Burg CC BY2.0)