Recently, Youku formally declared to be the official partner of the 2018 World Cup CCTV designated new media, and obtained a number of rights and interests in the 2018 Russia World Cup, including live events, video on demand, and sports venues, to fully enter the sports content market.
It is reported that during the World Cup (June 14th & mdash; July 15th), domestic users will be able to directly watch the HD live broadcast of 64 World Cup matches on Youku mobile client and PC. In addition, you can watch high-definition content of World Cup events on smart TVs or through Lynx Box and Tmall Magic Screens via CIBN Cool TV.
On June 6th, Youku announced a series of new games in the World Cup with Internet characteristics, including: free-flowing high-definition live broadcasts, scoring red packets, live-answering questions, and group teams watching live broadcasts.
It is reported that, in order to allow fans and users to enjoy the World Cup, youku, a joint operator partner (China Unicom), launched a free subscription package, through the Youku App to watch the high-definition live broadcast of the Youku World Cup in 4G environment anytime, anywhere. 1080P HD quality, mobile viewing and Dolby sound make this World Cup a zero distance.
In the interactive game, from the opening game on the night of June 14th to the final of the game on the night of July 15th during the World Cup match, Youku App will send a wave of red packets after each game goal. Users can watch the live broadcast at the same time. Grab red envelopes.
In response to the previous hot broadcast of the questions, Youku will also launch the corresponding topics for the World Cup live broadcast and related knowledge of football matches. Users can also share red envelopes by answering questions.
In addition, combined with the characteristics of webcasting, Youku has launched a "chat room" feature in the World Cup live broadcast. Users can watch teammates on the Youku App with their friends. When watching live broadcasts, they can also use text, voice, and even wheat. Various topics such as smart topics communicate with the friends of the same team.
"The World Cup is a very good training program. CCTV chose to cooperate with us to start a TV. Everyone came together to run a world-class sporting event together. At the same time, everyone can obtain a win-win result." "Alibaba Entertainment Group's rotating president and chief of Youku, Alibaba's music CEO Yang Weidong said that through the linkage with Alibaba Ecology will provide users with a more three-dimensional viewing experience."