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Death mobile phone business? Lenovo took the cost-effective road to millet

via:搜狐IT     time:2018/6/7 7:01:29     readed:362

However, judging from the large amount of feedback from users on the Internet, Lenovo Z5 does not seem to meet their expectations for the national flagship and Lenovo’s "a product that Apple did not even do." After the conference, Lenovo Group Vice President, Lenovo's mobile phone business district in China, Chang Cheng also answered questions about the Z5 and Lenovo's mobile phone business.

About the flagship machine

For now, the smart phone industry competition is often CPU, full screen, screen fingerprint, camera, design, life and artificial intelligence, cost-effective and so on.

In this context, according to traditional knowledge, the performance of the CPU is often an important factor in measuring the low end of high school mobile phones.

In the process, it seems that users have always misunderstood the understanding of the flagship of the mobile phone. “There are two types of understanding of flagship in China: One is heap configuration. This is not the way we want to go.The second so-called flagship experience is to bring the ultimate pursuit to the users and let users use the best things.

It said thatInstead of seeing the Xiaolong 845 saw the flagship, the 500 yuan saved by the 845 can do more with a mobile phone.This is why the association has defined the Z5 as a national flagship. From a routine perspective, design, trends and system experience are the core of the Z5.

FirstYan valueSuch as narrower widening, smaller "bangs", and more perfect R angle, better screen. For the border of 0.1 millimeters of refinement is the result of countless people working overtime, this is the value of the second; YesTrend configurationThe number of platforms launched this year is so much that in the future we will only select starters and not use last year's configuration, such as Snapdragon 635 and 6G memory. The third is the system experience that ZUK brings.

It's not without reason that Xiaomi’s success is worth studying

In the interview, Chang Cheng stated that after Lenovo’s mobile phone returned to the Chinese market, Lenovo’s mobile phone combed four product lines: the Z flagship series, which is based on technology; the S line was more fashionable and photographed; the K product line may be More young people, like entertainment; V more definitions are people with special needs for standby.

For Lenovo's play in the mobile phone market, Chang Cheng did not express too much opinion, but from the previously released S5 and the Z5 released today, the Lenovo phone is destined to goHighly cost-effective market strategy.

This is exactly the same as the millet with almost no premium.

Although from last year, there have been continuous voices of consumer upgrades, the level of user demand for mobile phones has increased, and the price/performance ratio is no longer a decisive factor. However, it has to be admitted that, under the conditions of the overall market downturn, it seems that the price/performance ratio still determines mobile phone sales. And an important measure of the overall value of mobile phone brands. For example, OnePlus and 360 mobile phones, especially 360, sold more than 5 million units last year, achieving a break-even.

Chang Cheng also stated that Xiaomi is definitely the object of learning for Lenovo mobile phones. Huawei is also a learning object for Lenovo mobile phones.

In addition, Chang Cheng also revealed that on behalf of Lenovo's innovation Moto Moto modular design road will continue to go, this year soon will release the next product, including mobile phones and new modules.

The Value of Mobile Phone Business for Lenovo

For Lenovo, the smart phone business can be said to be a tough word. Although relative to the millet, Huawei and other domestic first-line vendors have fallen behind, although the mobile phone chiefs from Liu Jun, Chen Xudong, Qiao Jian and Chang Cheng continue to change, but the important position of the mobile business so that Lenovo never dared to give up.

At the press conference, the former Lenovo "No. 2" Liu Jun also once again took the mobile phone platform.

During his evaluation, he said, “He insists on getting up at 5:30 in the morning and responds to every user’s comment in person, even when Lenovo’s mobile phone is at its lowest level, he still insists on upgrading the system for the user. He believes everything will be born again. It's about trust."

So why is Lenovo so obsessed with the mobile phone business?

The reason lies in the current Lenovo's overall strategy - smart Internet of things.

For the Internet of Things, the mobile phone is the device with the highest user time and adhesiveness. It is an important hub for connecting smart IoT devices and applications, and is an important port for future users to obtain the 5G experience. "Lenovo mobile phone associations will associate with China, and the smart IoT business will be more complete and the team more powerful." said Liu Jun.

It is reported that Lenovo is using PC-side resources to promote the development of Lenovo's mobile phone business, such as the 618 sales promotion. Chang Cheng said that it has already tied up with the PC to talk about a lot of business.

From a normal perspective, as the potential users continue to explore and the advent of 5G era, the mobile phone market may face a reshuffle, and the re-launched Lenovo mobile phone is still a heavyweight player in the future mobile phone market.

The most rare thing is that those of us who have passionate machines stay behind., as long as the products are made upright, the expected things will be given time. "Of course the expectations for the future are so stated.

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