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Q2 quarter HUAWEI exceeded apple to become the second largest mobile phone manufacturer, and millet catch up with OPPO

via:Expreview超能网     time:2018/6/8 17:38:58     readed:506

Samsung is the largest smartphone manufacturer in the Q1 and Q2 quarters, but is under fierce competition from Chinese manufacturers, the Q1 quarter shipments fell 9% year on year, and the Q2 quarter is expected to ship 73 million smartphones, flat with the Q1 quarter, and the market share is expected to fall from 21.4% to 20.4%.

HUAWEI ranked third in the Q1 quarter with a 11.7% share in the Q1 quarter, 10% in the Q1 quarter, and expected to reach second in the Q2 quarter, with a 8% year-on-year increase in shipments. The original Trendforce did not mention specific shipments, but the HUAWEI Q1 and Q2 quarterly shipments were 39 million 930 thousand and 4321.7 respectively according to the share ratio. Ten thousand.

Apple Corp Q1 quarterly shipmentIPhone56 million mobile phones, far ahead of HUAWEI, but Q2 quarterly shipment is expected to be only 41 million, and the same period last year flat - this is actually every year, the apple Q3 quarter will be new products, Q2 quarter consumers will be bought, resulting in a sharp decline in the sales of apple iPhone, giving HUAWEI the opportunity to surpass.

Apple has launched three iPhone flagship mobile phones this year, expanding the application scope of Face ID and full screen, and adjusting the pricing strategy. Guo Mingchi, an analyst with Tianfeng securities, has recently heard that the 6.1 inch LCD screen iPhone X phone may sell as low as $600, a lot cheaper than the $999 last year, and is expected to drive sales of iPhone.

Among other international manufacturers, LG shipped 13 million 500 thousand smartphones in the Q1 quarter this year, and more than 50% sold to the North American market, in which the primary and middle end mobile phones accounted for the majority. SONY has adjusted mobile phone market strategy in the two years, focusing on high-end models, but affected by Chinese manufacturers, SONY shipments are also shrinking, this year, the Q1 quarter of the Q1 quarter shipments of 2 million 200 thousand smartphones, the Q2 quarter of Xperia XZ2 sales may be increased.

After NOKIA cooperated with FIH, sales continued to grow in the past several quarters, with the goal of getting into the top ten, 4 million 300 thousand smartphones in the Q1 quarter, and a 16% growth in the Q2 quarter.

Among other Chinese manufacturers, Xiaomi Q1 shipped 27 million units in the quarter, of which India's market shipments grew surprisingly, replacing Samsung as the new first. Millet is expected to maintain a low profit model in 2018. The company aims to expand its customer base by promoting intelligent products, software and applications in Millet ecology. The growth of capacity may allow millet to compete with OPPO for fourth of the world.

The two companies, OPPO and Vivo, have also been adjusting their strategy in recent years, reducing the number of retailers and increasing the operation of e-commerce channels to reduce the cost of distribution channels and increase profits.

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