At the end of the WWFC 2018 global developer conference, Apple Software Engineering Senior Vice President Craig Federici (Craig Federighi) received an interview with foreign media Wired. In an interview, he said Apple had no interest in applying the touch screen to its personal computer and explained that Apple obviously had a set of its own. The same idea and practice.
As we all know, Microsoft's most popular hardware product line, Surface, whether it is a 2 in 1 flat-panel laptop Surface Pro, Surface Laptop laptop, or Surface Studio all-in-one desktop PC, these products provide a touch screen. It is undeniable that these products, especially tablet computers and all-in-one machines, have achieved varying degrees of success.
Because of this, the major Windows OEMs in the world not only accept and have great interest, they have launched a large number of similar products derived from the Microsoft Surface design, the key is that the shipments of these new categories of products have achieved good growth, such as 2 in 1 flat Laptops are currently considered to be the major growth engine for global PC market sales. Most consumers now purchase mobile PCs. In addition to laptops, they will basically consider whether to directly start 2 in 1 devices.
Apple, however, insists on not making touchscreen computers, and Craig Fedrich believes that the MSFT devices are nothing more than so-called "experimental devices" that, despite their appeal, are still immature.
"We really think that ergonomics with Macs is how exhausting it is to put your hands on a plane first, then raise your arms up and keep poking at the screen." Craig Fedrich also hinted that touch-screen PCs were not efficient, saying they had seen a lot of people using such interactions, but so far no one has told them that such products can be done quickly.
Craig Fedrich also said he would not play with touch screen Macs and stressed that Apple would never play with a touch-screen Mac.
Judging from this year's WWDC conference, Apple's strategy is indeed different from Microsoft’s approach of directly providing computers with touch screens. On the contrary, Apple chose to bring the traditional interactive operation of the desktop to the iOS app, so that it has touch screen operations, but also supports keyboard, touchpad and mouse interaction. Federico said frankly that Apple’s internal project to port iPhone and iPad apps to the Mac has been under development for two years. He believes that making Macs run iOS apps is more meaningful.
In order to solve the problem of the interaction efficiency of touch screen PCs, Microsoft has been promoting the "universal app" for many years, but such applications have so far been limited. Obviously, the more closed Apple now chooses to allow the iOS app to support traditional interactions. Such applications will also be similar to the Universal app in the future and will be able to run on iPhones, iPads, and Macs at the same time. Therefore, even if Apple has been tight-lipped about whether it will launch an iOS laptop in the future, once the iOS app that supports peripheral input is sufficiently rich, this product will be a very reasonable decision.