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Apple cuts new mobile phone purchase orders, supply chain shares tumbled

via:博客园     time:2018/6/9 15:37:13     readed:347


Tencent technology news, according to the Nikkei News quoted sources, Apple has notified suppliers to reduce the output of new mobile phones this year by 20%. Affected by this news, in June 8th, Apple's share prices fell sharply in some suppliers around the world.

Last year, Apple released three new phones, and apple informed suppliers that the size of its components was one hundred million. According to the latest news, apple asked suppliers to prepare for this year's new mobile phone parts size, only 80 million.

Obviously, apple is not optimistic about its future sales prospects.

Japan is one of the world's three largest supply chain countries (including South Korea and China), and the news from the authoritative news of Japan's Nikkei has caused a shock to the capital market.

According to the British Daily Telegraph website, Welsh's IQE company produced a laser part used for the face recognition system of the apple cell phone, which led to a 6% drop in the stock price.

In addition, the other two suppliers, British Dialog shares fell 4.7%, while German AMS shares fell 5.5%.

On Friday, Apple's shares also fell 0.9%, or 1.76, at a closing price of 191.7 dollars. Apple's total market capitalization dropped to $942 billion 200 million, breaking the $950 billion mark.

It is not surprising that Apple has reduced the size of new mobile phone purchase orders.

At the beginning of this year, the media in Japan and the Taiwan region of China reported that Apple had slashed purchase orders for parts, and even half of the OLED screen production line of Samsung Electronics was idle, and Samsung was forced to look for other mobile phone customers because of the sluggish sales of iPhone X.

Apple has been born for ten years, in 2015, apple iPhone sales created a peak value, then entered the decline channel, a number of quarters before the decline, but a slight rise in the first quarter.

The main reasons for the decline in Apple's cell phone sales include a small repair model that makes consumers lose change of interest, and iPhone X's $1000 price is beyond consumer expectations, leading to bad sales.

It needs to be pointed out that the market for smartphones in China and the world is shrinking, and the two digit slump in the Chinese market, which is very important for apple, has also affected the sales of Apple handsets.

This autumn, Apple will release three mobile phones with a large screen size and create a new Apple record. Of the three mobile phones, two used OLED screens, while the other used LCD screens. The pricing of LCD versions could revert to the traditional $650.

But in its design, the three phones are expected to use the disputed Liu screen last year, which is meant to interfere with visual perception, a design that has obvious defects.

In addition to smart phones, Apple's personal computers and tablets have long been a sunset business, declining for years. It is expected that Apple will launch another revolutionary product similar to iPhone in more than 10 years. But apple, under Cook's control, has a big decline in innovation, and it is hard to duplicate Jobs's legend of changing the world.

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