According to another latest data, iPhone X and iPhone 8 are the two best-selling phones in the first few months of 2018. Recently, IHS Markit, a market research agency, released a tracking report on smart phone shipments in the first quarter of 2018. The report shows that in the first quarter of this year, total smartphone shipments reached 344.5 million units, of which Apple iPhone X had sales of no less than 12.7 million units.
Obviously, this figure once again broke the forecast of analysts, because the iPhone X sales are not only not bad, but also the best sales of smart phones in the first quarter of this year, becoming the only one in the season more than 10 million sales models , far ahead of any one mobile phone, including their own iPhone 8.
Of course, despite the outstanding performance of the iPhone X, IHS Markit's data reflects Apple's new iPhone sales in the first quarter of this year has declined compared to the same period last year. In the first quarter of last year, Apple shipped a total of 35 million new iPhone 7 and 7 Plus models. This year, the iPhone X and iPhone 8 shipments combined were less than 30 million.
In addition, Apple’s old iPhone flagship is still selling well, so this year Apple’s new iPhone must play a more crucial role in persuading users to upgrade. Allegedly, in addition to the successor version and the enlarged version of the iPhone X, Apple will also launch a relatively affordable iPhone that still uses the LCD “bangs” display screen. A large number of analysts believe that this model can be used to contract the new generation of iPhone. The shipments boosted the sales growth of the new iPhone.
Jusy Hong, head of consumer equipment at IHS Markit, said that manufacturers are now focusing more on displays because replacement of next-generation screens is easier for consumers to consider as a significant upgrade, no less than the replacement of processors, and consumers are more willing to This saves money. The supervisor believes that “focusing on screen upgrades will also help Apple’s market share growth for new models this year.”
As for the Android camp, Samsung’s best-selling model is an entry-level model, the Galaxy Grand Prime Plus, which ranks third with 8.3 million, and it is Samsung’s new flagship Galaxy S9 Plus after the iPhone 8 Plus, with sales of 7.4 million units. Although a large wave of domestic mobile phone manufacturers in China has increased its market share globally, it is still difficult to enter the top 10 in sales of single models this year.
In fact, glory 5A and vivo X9 last year also squeezed into the top ten, but this year it was absent. In other words, most of the domestic machines still rely on low-end tactics to drive shipments. The high-end flagship market is still the most stable Samsung and Apple, or lack of core explosion models. However, the release of domestic flagships this year was relatively late, including the flagships of Huawei and Xiaomi in the second quarter, while Vivo and OPPO prepared for the new flagship this month. At the same time, smart phone shipments in the Chinese market fell in the first quarter.