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Xiaomi: India stores will cover half of the 100 cities under the online and offline sales.

via:博客园     time:2018/6/11 10:06:52     readed:368


Tencent technology news, China mobile phone manufacturer millet in India has been a great success, one of the reasons is the combination of online and offline retail network coverage. According to the latest news from foreign media, millet will further expand the scale of sales under the India line, and sales under the line will account for half of the sales volume.

In the fourth quarter of last year, millet for the first time surpassed Samsung Electronics and became the leader of India mobile phone market. Data from the first quarter of this year showed that millet and Samsung each gained nearly three components, forming a dual oligopoly advantage, while other Chinese companies had a sharp drop in their share of mobile phones.

According to the India economic times website, recently, the head of the India company, Jomac, talked about the development plan of physical retail. The official said that next year, millet hopes that the online and offline sales of smart phones account for half of their total sales, accounting for 70% of online sales.

The person in charge said that Millet's entity sales network has covered the top 30 to 40 cities in India, and millet is ready to cover 100 cities at the beginning of next year.

According to reports, in India, millet has opened 40 millet home, and has 2500 cooperative entities sales outlets. In the future, millet is going to increase the number of India millet home to 100.

The marketing transformation of Xiaomi company in India is similar to that in the Chinese market.

In the Chinese market, millet company invented the commercial model of high cost performance of network direct selling, and gained rocket like growth, but what millet and Lei Jun did not think of is that the space of network direct selling smart phone is very limited, most of Chinese consumers still buy mobile phone through real store.

Subsequently, Xiaomi began to attach importance to the sale of physical stores, such as the purchase of bus stop sign advertisements in some cities, and the opening of millet home and cooperative dealer network.

In India, Xiaomi also opened up the market by relying on direct selling and cost-effective mobile phones, and established brand awareness. Some low priced red rice phones have been popular among India consumers.

Compared with China, the development of e-commerce and express service in India is relatively backward. Most people still buy mobile phones through physical stores. As a result, Xiaomi began to expand from the network to the physical store, and has been learning from OPPO and vivo, which has been paying more attention to physical store sales.

However, what millet needs to be aware of is that Samsung Electronics has decided to fight back, the company has launched a number of cost-effective low-end mobile phones, trying to snatch the market share of red rice mobile phones.

In India, other Chinese mobile phone companies outside millet have encountered variables. Two brands of OPPO and vivo in Guangdong began to assess profits and reduced some dealers. Statistics show that mobile phone sales in the first quarter of the two companies have plummeted by half. It is reported that the drop in sales profits has disappointed some of the shop owners in India, who stopped selling two phones.

Lenovo and Motorola's market share in India also plummeted. According to India media reports, perhaps the share crash caused a shock, and Motorola began to increase the number of physical stores on a large scale.

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