Wang Pan, author of the first line of the Tencent
On the morning of June 11th, the China Securities Regulatory Commission's official website announced the millet group (hereinafter referred to as millet) CDR prospectus. The CDR prospectus revealed that in the first quarter of 2015, 2016, 2017 and 2018, the operating income of millet was 66 billion 811 million yuan, 68 billion 434 million yuan, 114 billion 625 million yuan and 34 billion 412 million yuan, respectively, and the net profit belonging to the general shareholders of the parent company after deducting the non recurrent profit and loss was 2 billion 248 million yuan, 233 million yuan, 39, respectively. .45 billion yuan and 1 billion 38 million yuan.
The prospectus disclosed that millet smart phone products include millet MIX, millet and red rice three series, covering the following 5 price range: 1, 3000 yuan more high-end flagship machine; 2, 2000-2999 yuan flagship machine; 3, 1300-1999 yuan high-end machine; 4, 800-1299 yuan medium end machine; 5, 799, and below the introduction machine.
During the reporting period, the main smartphone models sold by Xiaomi are as follows:
According to the prospectus, 2016, 2017 and the first quarter of 2018, millet MIX series (the high-end flagship machine) sales of 81 thousand units, 1 million 386 thousand and 496 thousand units, the contribution of revenue of 249 million yuan, 4 billion 2 million yuan and 1 billion 315 million yuan.
In 2015, the sales of millet smart phone were 66 million 546 thousand, of which red rice (entry machine and medium end machine) sold 50 million 800 thousand, accounting for 76.3%. In revenue, the revenue of 2015 millet mobile phone business was 53 billion 710 million yuan, of which red rice contributed 30 billion 360 million yuan, accounting for 56.5%.
In 2016, the sales of millet smart phone were 55 million 419 thousand, of which red rice sales were 42 million 24 thousand, accounting for 75.9%. In revenue, the revenue of 2016 millet mobile phone business was 48 billion 760 million yuan, of which red rice contributed 30 billion 520 million yuan, accounting for 62.5%.
In 2017, the sales of millet smart phone were 91 million 410 thousand, of which red rice sales were 73 million 789 thousand, accounting for 80.7%. In revenue, the revenue of 2017 millet mobile phone business was 80 billion 560 million yuan, of which red rice contributed 51 billion 930 million yuan, accounting for 64.5%.
In the first quarter of 2018, Millet's smartphone sales were 28 million 410 thousand, of which red rice sales were 22 million 60 thousand, accounting for 77.6%. In revenue, the total revenue of mobile phone business was 23 billion 240 million yuan in this quarter, of which red rice contributed 14 billion 280 million yuan, accounting for 61.5%.
Comprehensive calendar year data, red rice cell phone sales account for the total sales of 3/4, millet MIX and millet two large series of mobile phone sales account for about 1/4. In terms of revenue, red rice mobile contributed about 60% of revenue, while millet and millet MIX contributed about 40% of revenue.