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China Mobile self check "unlimited" Publicity: will express the volume limit speed and other provisions.

via:CnBeta     time:2018/6/12 0:06:53     readed:253

First, it is required to further standardize the publicity of the flow of the package, and to adopt the "unlimited flow, the quantity and speed down" rule, and express the terms "the speed limit" in the media publicity materials.

Two, we need to further standardize the sales and customer service channels, and express the relevant speed limit clauses to users in the course of package sales and customer service.

The three is to further improve the publicity of charges, user flow usage notification and reminder services.

According to China Mobile, in order to implement the national "speed reduction" policy and meet the rapid growth demand of users, China Mobile has recently launched a series of large flow packages, such as "I use", "mobile Wang card" and "global access plan", and greatly reduce the domestic and international roaming flow rate, Provide more benefits and options for users.

China Mobile said, in its part of the large flow package, the rule of "unlimited flow, amount of speed" was adopted: the total amount of traffic that users could use had no upper limit. To be assured of consumption.

China Mobile said it will always adhere to the concept of "customer centered and service oriented" and constantly optimize product design and service processes.

In the evening of the same day, China Unicom also issued relevant rectification measures.

The Ministry of industry and information (Ministry of industry and credit) held a meeting in June 7th to standardize the "unlimited" package publicity. The Ministry of industry and information has made clear the requirements:

First, it requires enterprises to improve their understanding. We should conscientiously carry out the nineteen spirit of the party, adhere to the idea of the people centered development, and in the process of providing business services in the enterprise, from the perspective of user needs, further enhance the sense of service and enhance the sense of user's gain.

Two is to require the enterprise to standardize the propaganda. To pay great attention to the problems existing in the current "unlimited" package propaganda, the whole industry immediately carried out self-examination work, effectively standardized the publicity and promotion of this kind of set meal, no exaggeration of publicity, the restrictive clauses should be marked up.

The three is to ask the enterprise to make an anti - three. In order to further standardize the operation behavior, the marketing propaganda should be true, accurate, the price of clear code, the restrictive conditions of the tariff and the matters needing attention of the users, such as the limit of the Tariff Scheme and the period of validity, should be fulfilled the duty of reminding, not to exaggerate or confuse the preferential margin unilaterally, so as to ensure the user's clear and clear consumption.

Four is to require enterprises to strengthen services. We should further deepen the structural reform of the supply side, perfect the design of the set meal, pay attention to the user experience, explore the mode of the tariff that is more in line with the needs of the user, strengthen the publicity of the tariff, perfect the information and remind service of the user's flow, and improve the service level.

At the meeting, three basic telecom enterprises all said they would strictly implement the requirements of the meeting, and immediately carried out self-examination, standardized propaganda and management behavior, and ensured consumers' consumption in a clear and clear way.

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