On June 11th, the WeChat Payment Service Conference was held in Changsha. WeChat Payment announced the opening of a new service digital marketing capability to provide service providers with an advertising marketing management engine for merchants.
It is understood that the new and open "new capabilities for digital marketing of service providers" will help service providers provide better and deeper advertising circle marketing services for their customers, and at the same time obtain more rewarding returns. The conference also launched a small service provider assistant program to support service providers in the mobile phone more convenient and timely business data viewing, special merchant management and other work.
Encouraging enrichment, and advertising in friends circles to upgrade
At present, WeChat pays more than 30,000 service providers. Through "New Capability", service providers can place advertising advertisements for their merchants. Under the high exposure of the billion-level platform traffic, merchants will receive double increase in traffic and income in line with the social behavior and accurate delivery of payment and consumption data.
It is understood that, with the opening of digital marketing capabilities of service providers, WeChat Payment will launch advertising traffic incentives. For eligible merchants, the WeChat payment platform will use the monthly “rewards” for advertising expenses according to the number of transactions. For service providers, in addition to substantially increasing their operational capabilities, they can also obtain monthly advertising consumption and quality according to their advertisements. reward.
Easy to use, improve the service management capabilities of service providers
"New capabilities" are very easy to participate in and use. Registered and qualified service providers will have direct access to new digital marketing capabilities for eligible and targeted merchants to intelligently serve circle of friends.
Service providers can log in to the WeChat payment service provider's back office to enter the "service provider function", "" " inviting merchants authorized ” choose to initiate an invitation or opening, then merchants in "WeChat payment merchant assistant" Authorization of the applet enables the subsequent delivery of advertisements.
From the service provider's point of view, the insight into the transaction and the ability to guarantee the stability of payment are two important foundations for the operation. The "Wechat Payment Service Assistant Applet" launched this time together includes two major functions: transaction analysis and payment interface call quality monitoring. It enables service providers to view daily and monthly transaction data in real time through the mobile terminal to quickly understand the trading conditions, abnormal fluctuations, and industry and geographical distribution of special merchants, and help service providers to better conduct business activities. On the other hand, the payment interface call quality monitoring can help merchants understand the operation of the payment system anytime, anywhere, and repair and solve the problem when an exception occurs, thus protecting the business operations.
In the digital age, data analysis capability is the core competitiveness. "New capabilities" will enable service providers to get closer to users' needs and help merchants reach the value of data through the ability of friends to advertise.