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Has been speeding up and reducing fees Why mobile phone users do not drop their calls

via:博客园     time:2018/6/14 8:31:39     readed:70

BEIJING, June 14 (Reporter Wu Tao): The three major operators have accelerated their speed and reduced their fees. They have entered their fourth year, during which time there is no shortage of national long-distance roaming charges, and the international roaming charges have been significantly reduced. "Weighing good, mobile roaming charges will be canceled from July 1, but many mobile phone users report that the monthly bill did not reduce, or even increase, which is why?

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Data Map: More and more 4G users. The picture shows Shenyang citizens using the 4G network for free on the bus. China News Agency issued in the ocean photo

Per capita calls continue to climb

Mr. Li, who has worked in Beijing, recently changed his mobile phone package and replaced the original monthly 58 yuan package with a 88 yuan package. “58 yuan includes 1GB of traffic, 150 minutes of free calls; 88 includes 10GB of unlimited traffic and 50 minutes of calls. "At the same time," Mr. Li had a puzzle: "Why more call charges?" ”

In fact, the monthly bill for mobile phone users is increasing. Taking China Mobile as an example, its financial report shows that in 2015, the average monthly ARPU was 56 yuan, and in 2017 it reached 57.7 yuan, which did not seem to change much, but 4G users ARPU reached 66.4 yuan. The data shows that by the end of 2017, the total number of China Mobile’s 4G subscribers was close to 650 million.

The data of the Ministry of Industry and Information Technology also proved the phone users’ expenses. The latest statistics show that from January to April, the three basic telecommunications companies realized a mobile communications business income of 314.5 billion yuan, an increase of 2.6% year-on-year. From January to April 2017, the three basic telecom companies achieved mobile communications revenue of 30.6 billion yuan, an increase of 4.5% year-on-year.

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Data Map: Citizens are using traffic to access the Internet. China News Agency reporter Hou Yushe

Traffic flow fee head

Under the background of speed increase and fee reduction, why did mobile phone users' charges increase instead? The reporter observed that traffic expenses accounted for the bulk of the mobile phone users’ expenses.

Mr. Li’s phone bill provided by China’s new network shows that for RMB 88, RMB 8 is the voice call fee and RMB 80 is the flow fee.

The trend of soaring traffic income is also frequently seen in operators' performance reports. For example, China Telecom’s 2017 financial report shows that revenues from mobile Internet access and emerging ICT services have increased by 33% and 20% respectively over the previous year, becoming the main driving force for revenue growth. In fact, in recent years, China Telecom’s revenue from mobile Internet access has grown by more than 30% each year, and even reached over 40%.

The surge in revenue from the mobile Internet business is similar to that of the other two basic operators. Overall, the increase in traffic usage continues.

According to the latest data from the Ministry of Industry and Information Technology, in April 2018, the average mobile internet access traffic per month reached 3.41GB, an increase of 154% year-on-year. In April 2015, the monthly mobile Internet access traffic per month exceeded 300MB.

In contrast, from January to April this year, the nation’s length of mobile phone outbound calls totaled 844.1 billion minutes, a year-on-year decrease of 4.4%. From January to April 2015, the country’s long-distance mobile phone calls completed 937.4 billion minutes. This means that the length of mobile phone calls in the first four months of the year is less than three years ago.

Moreover, operators have adjusted their product structure in a timely manner. Many of the original packages, beyond the package to call 3 cents for 1 minute, are now basically 1 extra money for 1 minute.

In addition, the operator is in charge of the package rules and can be changed at the appointed time. For example, China Telecom's 9-yuan package card shows that the package tariff is valid for 2 years and China Telecom can adjust the tariff content after it expires.

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Data Map: The user is watching video with mobile phone traffic. In the new network Cheng Chun Yu photo

“Floor prices & rdquo; fewer and fewer packages

In addition to the increasing use of traffic, reporters observed that some "floor prices" packages disappeared, which is also a reason for the increase in mobile phone users' monthly expenses. According to the "Beijing Daily" report, there are such people, they do not go to the field, they want to find a cheap local package, "floor prices" package disappeared.

“The original 5 yuan, 8 yuan, 10 yuan package, the lowest price of the package is now 18 yuan. ” Beijing Mobile Service confirmed to the reporter of the China New Network. Moreover, "floor prices" gradually disappeared, and almost every operator did so. It is understood that the new handle package users, China Unicom package minimum monthly rent of 10 yuan; China Telecom is a monthly rent of 9 yuan card package. (Note: The daily rent card is not within the statistical range.)

In addition, monthly consumption of some new segment packages is generally at RMB 100 or above. For example, the lowest monthly package of Section 199 of the New Section is RMB 99, and the minimum monthly package of Section 198 is RMB 138.

According to Fu Liang, an independent analyst in the telecommunications industry, operators who do not form a 1 cent bill for 1 month are not welcome because they can use part of their network resources after being called for free. Operators can only use low-priced packages. Or receive caller ID fee to guarantee a lower monthly income.

In addition, Fu Liang also said that the current policy is that operators have their own pricing power, users have package options, if operators stop selling a package, you have no way to restrain.

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Data map: all kinds of mobile phone cards.

How much room for tariff cuts?

Although per capita charges have not decreased, in fact, both the call charges and the flow rates have been lowered. In March of this year, Miao Wei, Minister of the Ministry of Industry and Information Technology, introduced that in terms of fee reduction, user tariffs have been declining. In the past three years, tariffs for broadband users have dropped by 90% and mobile user tariffs have dropped by 83.5%.

The reporter observed that since the beginning of this year, with the unpopular package, the flow rate has dropped significantly. Take the above-mentioned 88 yuan package as an example. Including 10GB of unlimited-speed traffic, the price per GB of traffic has been reduced to less than 10 yuan. However, in the second half of last year, the price per GB of traffic was mostly concentrated at RMB 20-30.

It can be expected that this year’s speed increase and fee reduction is still “restless”. The specific target is to cancel traffic “roaming” fees from July 1st to ensure a 30% reduction in flow tariffs this year, promote 30% reduction in home broadband prices, and reduce prices by 10%-15% for SMBs, further reducing international and Hong Kong, Macau and Taiwan roaming. Tariffs.

Xiang Ligang, a communications industry expert, told the reporters of the China New Network that this year's flow tariffs are very likely to be price-reduced, and there is also room for price cuts. “They should encourage more use and more concessions. This kind of price reduction is in line with the development of operators and is also suitable for users. Demand, because consumers consume more and more traffic. ”

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