On June 13th, Bloomberg TV broadcasted David · David Rubenstein interviewed Apple CEO Tim · Cook.
Rubinstein is one of the three billionaire founders of The Carlyle Group, a private equity firm. The interview took place at Cook's alma mater, Duke University.
In the interview, Cooke mentioned that “Warren & Warren & Warren & Warren & Warren & Warren & Warren & Warren Buffett” are very excited about Apple’s holding of shares. They recalled the late Apple founder Steve · Jobs interviewed his own situation and emphasized the company’s right to user privacy. Paying attention to and protecting the data also mentioned that he will not stand for president of the United States.
Apple CEO Tim · Cook. Visual China Data Map
Very pleased with Warren · Buffett is an Apple shareholder
According to the scale of market value from the end of 2017 to the smallest, Apple’s stock price is ranked “No. 2” by Warren & Middot; Buffett’s Berkshire & Middot; Hathaway’s position. Buffett has always been uncomfortable with technology companies. He did not invest in Google and Amazon, but he is a firm supporter of Apple.
Rubinstein asked Cook if he would be pleased that Buffett was one of Apple's shareholders. Cook replied: "I'm so happy. I'm so excited." ”
Cook said, "Warren is focused on long-term development, so we are synchronized. Focusing on long-term development is the way we run the company and the way he invests, so I can't be happier. ”
Memories of interviews with Jobs
In the interview, Cook talked about the process of joining Apple. At that time, he received a phone call and invited him to accept Apple's founder Steve & middot; Jobs interview.
Cooke said that when Jobs happened to be returning to Apple to regain control of the company and change management, the interview was also an opportunity to talk with Steve Jobs who changed the industry.
Cook said: "I met Steve on a Saturday, although I can only talk with him for a few minutes, but I want to talk to him and I was shocked by myself. There was a flash in his eyes that I had never seen in a CEO. He was the kind of person who all turned to the right and he turned to the left. Almost everything he talked about runs counter to common sense. At that time, many people wanted to abandon the consumer market to change servers, because competition was fierce, and Steve was just the opposite. ”
Cook also said that Jobs's questioning and speaking methods are different, so when he ended the interview, he very much hoped that he would get jobs from Jobs and join Apple.
Apple Watch Saves Life
In addition to mentioning that the iPhone is an epoch-making product that has changed the game rules of the entire industry, Cook also greatly praised Apple Watch and claimed that Apple Watch can save lives.
Cooke explained to Rubinstein that if the user is sitting and his heart rate has risen to a level that cannot be explained by previous activities, Apple Watch will issue a warning. Many people find their own heart disease just because of this reminder function.
Cook also said that he reads a large number of users' letters each week. Many people take action to see a cardiologist because of Apple Watch’s reminders and receive timely treatment.
“We regard privacy rights as basic human rights”
Cook said: "We treat privacy as basic human rights. ”
Unlike internet companies that rely on user data for Facebook, Google, or other advertising business models, Apple’s revenue is mainly driven by sales of hardware such as the iPhone. As a result, after the company’s data disclosure of 87 million Facebook users has caused public concern, Cooke Emphasis on Apple's emphasis on user privacy.
Cooke explained the data policy of Apple: "Our strategy is to use only the data with the fewest consumers. We only need these to provide very good services." In addition, we also work very hard to protect this data by means of encryption. ”
Will not run for President of the United States
In the interview, Rubinstein asked Cook if he had thought of running for president of the United States. In this regard, Cook gave a negative answer.
Cook said, "I think that doing what I am doing now can make the world different. However, I am still very grateful to someone who thinks this way. It's like, a lot of people think it's good to be a president, but he doesn't really do it. So you can exclude me. ”