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The World Cup welcomes the opening night! Youku multi-channel fancy commentary scored under the red envelope rain

via:博客园     time:2018/6/14 17:01:21     readed:540

Four-year football feast, the fans of the world's carnival. Tonight at 23:00, the 2018 World Cup in Russia will officially usher in the opening match, hosted by the host Russia against Saudi Arabia.

Recently, Youku officially announced to be the official partner of the 2018 World Cup CCTV designated new media. It is reported that Youku will broadcast the entire World Cup event. Domestic users will be able to watch 64 direct World Cup live broadcasts directly on Youku mobile client and PC. You can also watch World Cup HD content on smart TV or through Lynx and Lynx screens through CIBN cool videos.


As the first mainstream video platform to win World Cup live broadcast rights, Youku will adopt CCTV commentary, Cantonese commentary, Youku’s exclusive professional commentary, and cross-border stars to explain the four styles to meet the needs of different users.

Among them, CCTV's commentary team this year included Hung Gang, He Wei, Liu Jiayuan, Zhu Xiaoyu, and Zeng Zhao. They also explained five big coffees and former internationals Xu Yang and Yang Chen.

In addition to CCTV's commentary team, another team including Han Qiaosheng, Dong Lu, Meng Hongtao, Miao Lin, Yan Xiaohua and other professional interpreters will join Youku's commentary group, and the combination of more Internet expressions from a professional point of view brings different advantages to Youku users. Commentary experience.

In addition, Youku, Liu Yuxi, Da Zhangwei, and Wang Zijian joined Youku's self-made program “This is the World Wave” and will be open before the opening game tonight. Senior commentator Liu Jianhong and popular idol Lu Hao, who loves football, will be the first guests. Share the World Cup viewing experience with your users.

The Cantonese dialect area has always been an active area of ​​football. In order to provide a fan-watching experience for fans of the Cantonese dialect area, Youku invites Zhang Dabin, Zhong Yi, Chen Hao, Qiu Tao, Ren Wei and other senior Cantonese speakers to be experienced. Narrator and commentator.

In addition to the professional commentary team, cross-border stars including Jiang Wen, Lu Yong, Da Zhangwei, and Li Xiang, as well as popular e-sports anchors including Chen Yifa, Lin Mengge, and Xu Zihan, formed the Youku Live World Cup closest to non-fans this year. Commentary line.

At the same time, a series of brand-new games with Internet characteristics will be launched in succession from Youku today, including free-flowing HD live broadcasts, scoring red packets, live broadcasts, and team teams watching live broadcasts.


From the opening game on the night of June 14th to the final of the evening of July 15th, users watch the World Cup live broadcast on Youku Mobile App, and each player scores a goal in the game. It is understood that each red envelope rain can participate in the duration of 5 minutes, each time the rain envelopes continue for 15 seconds. When there is no goal or only one goal in the game, Youku will reissue the red rain.

The red package prizes distributed in the live broadcast include Alipay Red Packet, Taobao Cash Red Packet, Amoy Doll Card used in the Youku World Cup Collecting Card and brand coupons. In addition to the doll card, other prizes can be used on the corresponding platforms.

The Dinosaur Card received in the rain of the red envelope can be used to participate in the activities of collecting 200 million red packets. Between June 14th and July 15th, when Youku watches the World Cup game, each scoring game will send a corresponding card. The card cards of 32 participating countries can participate in the sharing of 200 million in cash, as well as the opportunity to empty the Taobao shopping cart.

Combining the characteristics of webcasting, Youku has launched a "chat room" feature in the World Cup live broadcast. Users can watch teammates on the Youku App with their friends. When watching live broadcasts, they can also use text, smart topics, and other forms. Communicate with the friends of the same team to watch the ball.

At the Youku World Cup strategy conference, Alibaba Culture and Entertainment Group's rotating president and CEO of Great Youku Group and Alibaba CEO Yang Weidong said, "Let the network broadcast to the Chinese people, bring the best experience to the fans, and the happiest experience." The most meaningful experience is the true meaning of this matter. ” This is the biggest change in the World Cup live broadcast into the mobile era.

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