Remember the scenes of robot Kiva working in the Amazon logistics warehouse?
An orange-colored flat robot shuttles back and forth on dense shelves, automatically transports shelves one by one to a designated location, and automatically finds places to charge when it is dead. In a large warehouse, there are only a few human employees.
Amazon’s machines and software have left many warehouse administrators with such blue-collar jobs. However, now,The laid-off tide has turned to the white-collar employees of Amazon..
In February of this year, Amazon began a major layoff at its headquarters in Seattle, the United States, and it was the employees of the consumer retail department.
However, just last year, Amazon Marketplace first realized that sales accounted for 50% of Amazon's sales. Statistics show that in the first quarter of this year Amazon’s third-party seller’s sales reached 52% of Amazon’s total sales.
▲ Picture from: Statista.com
Amazon’s income from retail business is still an important pillar of financial reports. Why is there a lot of layoffs in these sectors?
The reason is that these remarkable achievements are all achieved by Amazon's data and algorithms. They accurately predict consumer behavior and formulate corresponding marketing and sales strategies, attracting many luxury accessories. Merchants settled in, attracting more consumers to buy things on the platform.
And those veterans who have battled the battlefield in the Amazon retail sector are becoming more and more of a company with high salaries and redundancies. So in the past few months, several Amazon executives responsible for the retail business have left or have made post adjustments.
It is understandable that Amazon’s true · technology company will apply its cloud computing and artificial intelligence capabilities to any meaningful place.
For Amazon, the work of predicting customer needs, formulating marketing strategies, and negotiating is now done by machines and software. This is a huge efficiency increase in the retail industry. Neil Ackerman once managed the Johnson & Johnson product supply chain in Amazon. He told Bloomberg:
The computer itself knows what to buy, when to buy, when to supply the product, and when not to supply the product. These algorithms have a large amount of data input and are usually more intelligent than humans.
The big brother replaced by the algorithm can still make an objective and calm assessment. However, the news of such layoffs made a lot of people think about whether their own jobs would be taken away by algorithms and machines.
However, in Amazon, they said that by using smarter ways to serve customers, they actually create jobs elsewhere.
We have standardized the products, tools, and services offered to brands and distributors on the platform. This approach has changed in organizational change.
According to data released by Amazon, they had added more than 16,000 jobs globally last year and created more than 130,000 associated jobs.
Amazon not only manufactures rockets but also creates artificial intelligence that can talk to you. Alexa has a series of black technologies. But in more people's cognition, Amazon is more of an e-commerce platform.
Around 2000, Amazon positioned itself as "the largest Internet retailer" (the Internet & rsquo;s No. 1 retailer). After more than a decade of development, it has changed the way people sell and buy. As a platform, it provides consumers with fewer middleman purchases, providing retailers with a sales method that does not need to consider inventory pressure. .
Today, what Amazon has changed is the way to use employees.