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The development of social games is not enough.

via:博客园     time:2018/6/29 13:10:34     readed:298


Author: Peng Xin

In June 27th, a live broadcast of Hongkong's initial public offering (IPO) programme was officially announced. According to the prospectus, the company plans to issue about 302 million shares, accounting for 15% of the total share capital issued and capitalized. The company's proposed price range is HK $3.85 to HK $5, with a maximum of HK $1 billion 512 million. Ying Ke will offer shares from June 28th to July 4th and will be listed in Hong Kong in July 12th. If successful, listings will become the first Internet share live stock concept of Hong Kong stocks.

However, Bilibili (hereinafter referred to as B station), Iqiyi, and tiger teeth have landed in the US shares, and mango TV is also intended to be listed indirectly by injecting happy purchases, and the prickly ash will also require a new growth point after the six rooms are reorganized in the evening of June 27th.


In the richness of the product, it looks like it will strengthen its input in the game. In the June 28th newer's prospectus, the first item of fundraising is to develop a game, which is currently developing a new social game featuring card games, which is 9 million 700 thousand yuan and is expected to be in advance. It will continue to invest 60 million yuan. The total R & D and operation budget of Yo Chi is RMB 69 million 700 thousand yuan. In addition, the audience plans to release several social games and small programs in the next two years.

In reference to the current situation of the live live market, the China Mobile live market has developed rapidly in 2016, and the industry is active in 2017 and the growth of the subscriber group is slowing down. In addition, as more companies join in and the market is further differentiated, there is also a decrease in activity and a choice of other entertainment modes.

At present, it is divided into three major sectors: live business, network advertising and other business, and most of the company's income comes from live business. In the three years of 2015, 2016 and 2017, the proportion of live business income is 94.6%, 99.8% and 99.4% respectively. As of the fourth quarter of 2017, the average monthly activity of visitors was 25 million 180 thousand, with an average monthly payment of 652 thousand users.

The fund will be used to enrich product content, develop marketing activities, develop technology and strategic investment.

According to the prospectus description, the core business is not the game host ecology, which leads to a smaller number of users in sticky screen than the game live broadcast. Currently, the highest valuation of the audience is about 8.8 billion yuan, which is similar to that of the

The force game may improve the visitor's revenue model, including increasing the number of monthly paid users.

Notably, one of the two cornerstone investors to be introduced in the offering is bilibili, which will take a $10 million stake in the company. Industry evaluation, compared to itself

In 2015, B station revenue mainly came from games and advertisements, with revenues of 86 million yuan and 19 million yuan respectively. In 2016, B station focused on the development of game business, the revenue reached 342 million yuan, with a total revenue of 523 million yuan. In 2017, the total revenue of B station reached 2 billion 468 million yuan, of which the game business contributed 2 billion 58 million yuan in revenue.

In May 24th, the B station released the first share of the earnings report, which showed that the B station still had nearly 80% of its revenue from mobile games, and mobile games increased by 97% compared with the same period last year, up 11.5% from the last quarter.

Due to the property of the mobile platform, the live broadcast platform of Google's hand Swim live platform is possible. It may be the first direct rival after the live broadcast of the gameplay. According to all weather technology reports, the tentacles live live in July 2015, and the team has more than 200 members to operate mainly, accounting for 20%. Currently, the number of live broadcaster hosts has reached 8 million, making it one of the front-line platforms. The number of registered users is 90 million, the number of active users is 8 million, the number of daily screens is 12 million, and the number of game hosts is over 250 thousand.

It seems that, for the audience, whether it is to follow the B station to operate the game personally, or to put the standard tentacle live on the live broadcast of the game, the game is a growing point.

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