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Apple offers subscription service, family barrel and Amazon compete directly

via:威锋网     time:2018/6/29 20:04:44     readed:208

According to sources familiar with the apple program, Apple may be developing a new subscription service that will be bundled with original TV programs, Apple Music and digital magazines. At present, Apple has signed many TV programs, from comedy to animated cartoon, and there has been no news about how to distribute these new contents. Apple wants to provide users with a comprehensive content subscription service to compete with Amazon.

Apple's first original programs, application planet and carpool Cara OK are exclusively broadcast on Apple Music, belonging to the benefits of Apple Music subscribers. According to the current news, Apple plans to launch digital news subscription service next year, which will merge apple news application and magazine subscription service Texture.

Apple bought Texture in March, and Texture supported magazines including characters, Vogue, rolling stone, national geography, GQ, sports pictorial, Wired, Maksim, male health, Bloomberg business weekly, ESPN, and entertainment weekly, which only need to be spent every month. It costs US $6.99 to subscribe to over 200 famous magazines worldwide.

In the end, Apple plans to bundle digital news services with Apple Music and video content, but it is not clear how much this family barrel will cost. This service is amazingly similar to Amazon's Prime service, which provides subscribers with music, movies and TV programs. The Amazon Prime Video before entering Apple TV is not sure whether it will be affected.

No other company can make consumers buy not only one of their own products, but the entire family of devices, including iPhone, iPad, Apple TV and Mac. Once consumers buy Apple devices, applications and other services ecosystem, it is more difficult to switch to competitors such as Android or Windows. Although the domestic millet also has a family barrel, but there is a big gap between the high and perfect ecology of the software and hardware of apple, after all, apple holds the two operating systems of iOS and macOS.

Apple is a newcomer to the subscription model. Because its iTunes music app dominates sales of digitally downloaded music, it has resisted subscription stream music for years. But with streaming music becoming the main way people listen and pay for music today, Apple changed its mind.

Apple's Apple Music subscription service has already had about 40 million paid users, and the number will definitely increase in the future. Apple has already tasted the sweetness of the subscription service.

Jeff Bezos, the Amazon chief executive, revealed in April that Prime has more than 100 million paid members around the world, each paying $119 a year, such as Amazon Prime video streaming service, Prime Now1 hour quick delivery service and Prime Day, and Prime Day as a shopping Carnival made by Amazon. Black Friday and other traditional shopping festivals. Similar to Jingdong 618 and Taobao's double 11.

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