The two companies announced that the cooperation will last for 3 years, covering the relationship with global suppliers, and jointly buying private brand products and non resale products.
As the first echelon of the largest retailer brand in the world, Tesco and Carrefour said this cooperation will enable both parties to improve the quality and choice of existing products while reducing product prices, which will improve their competitiveness. The two sides did not elaborate on the specific content of the cooperation. They said they expected to formally reach agreement on the details in the next two months.
As Amazon has entered the grocery retail industry, the competition in the grocery market has become increasingly fierce. Amazon bought the Whole Foods in 2017 and expanded its brand food and its own brand products. As a result, the real retail giants are heating up to reduce internal friction.
Not long ago, WAL-MART, the world's largest retailer, sold the company's Asda group in the UK to J Sainsbury, which, to some extent, has caused the pressure of Tesco in the UK market to some extent. This cooperation with Carrefour is also a response of Tesco to the acquisition of J Sainsbury.
In June 11th, Carrefour announced a strategic partnership with Google, a technology giant, to boost the company's online shopping business.DevelopmentTo accelerate the digital transformation. Beginning in early 2019, Carrefour's products will be sold exclusively in Google search engine in France.websiteOn open sales, users can also purchase Carrefour products on Google's operating system through voice activated devices such as Google Home and smart speakers connected to the network.
Carrefour, the second largest retailer in the world, is facing huge competition in France, and its market share is being seized by unlisted rival Leclair (Leclerc), and Leclair has recently launched a digital sales platform E Leclerc in Paris, and Mason is also signed with Carrefour's rival Casino. The distribution agreement was carried out. Under such circumstances, Carrefour can only run into the field of electronic commerce and face up with its competitors.
In the Chinese market, Carrefour has also been with technology companies.tencentHand in hand.
In January 23rd, Carrefour China announced that Carrefour and Tencent had reached a strategic cooperation agreement in China, and Tencent and Yonghui would have potential investment in Carrefour China. Through this strategic cooperation, Carrefour will enhance its online exposure rate, increase the flow of online and offline retail business, and develop new smart retail projects using the advanced digital and technical expertise of the Tencent.
According to the information disclosed at the time, Tencent will further develop the retail service provided by its social platform in the Carrefour ecosystem, promote the use of WeChat and WeChat payment, cloud computing and other services.