A recent data shows that the iPhone 8 is the world's best-selling smartphone for the first time. The phone that Apple released last September defeated the iPhone X and the Samsung Galaxy S9.
According to market research firm Counterpoint, the iPhone 8 accounted for 2.4% of global smartphone sales in May. The researchers said: "Before the World Cup, strong promotions (such as 'How to take pictures with the iPhone') helped the technology giant spark buyers' interest in Europe and other markets."
The iPhone X used to be the best-selling mobile phone in the world, but its popularity has declined slightly, although it still accounts for 2.3% of sales worldwide. In the past few months, the iPhone 8 Plus has consistently sold more than the smaller iPhone 8, and in May, the Plus model had a 2.1% market share.
Sales of the Samsung Galaxy S9+ continued to exceed S9 (2.1%). The S9+ is the best-selling smartphone in April 2018, with a market share of 2.4% in May as in the iPhone 8, but Counterpoint noted that the Galaxy S9 series has slightly weak sales in Europe.
In addition to Apple and Samsung, this data also reflects the strength of domestic smartphone manufacturers. Xiaomi Red Rice 5A, Huawei P20 Lite, Vivo X21, Red Rice 5 Plus/Note 5 and Oppo A83 all entered the top ten.