The US "Connected" magazine said that with the help of drones, robots and luxury goods, Jingdong is advancing into the Western market. Amazon is stunned "wake up" and pay attention to Jingdong.
The following is a summary of the article:
In June 2018, in Guiyang City, Guizhou Jiaotong Vocational and Technical College, an unmanned delivery robot in Jingdong was delivering packages.
The chest is hung with red "Jingdong"; the work of the Pupu River is forty-five or six years old, medium-sized, a shiny gold watch on the wrist, wearing chic glasses, with a smile on his face.
Jingdong is often referred to as China's Amazon. The e-commerce giant has 150,000 employees.
Like many employees, Mr. Pu lives in a free dormitory near Jingdong Shuoda Warehouse, which has 500 warehouses across the country. The one I visited was located in Jiading District in the northwest of Shanghai, 30 kilometers from the city center.
Hundreds of Jingdong employees work here. The storage area covers an area of 100,000 square meters. It takes at least 45 minutes to walk from one end to the other.
I have recently visited this warehouse along with other media reporters. “Guide” is the director of the library area.
Not all parts can be visited, but the open part is impressive enough, just as some analysts have said: The beautiful vision that Amazon is pursuing is becoming a reality in JD.
Jingdong was not so huge from the beginning. As early as 1998 when Liu Qiangdong founded the company in Beijing, it was just a small shop.
In 2004, Liu Qiangdong moved his business to the Internet. The Jingdong website was born and developed rapidly. The market value has exceeded 55 billion US dollars.
In February of this year, the logistics magazine "DC Velocity" also called Jingdong as "unfamiliar corporate giants", and now Jingdong will not give this impression.
JD.com's development speed is not only in China, but also its overseas expansion is very fast, from Thailand, Indonesia to Vietnam, to the recent expansion in Europe. Faced with this situation, I believe that Amazonians also have to look at Jingdong.
At Jingdong Headquarters, employees are in fitness at the end of the day
Looking back at the director of Pu, the reason why he stayed away from his family and stayed in the on-site dormitory was to ensure the achievement of various KPIs set by the company. Sometimes he needs to work late into the night, especially during the annual promotion.
Many of the products that are manually completed and packed in the Jingdong warehouse may be replaced by robots in the next few years. Jingdong is working to automate all processes that are suitable for automation. The technology giant is busy retraining some of its employees to take on the jobs that the machine is currently not capable of. Mr. Pu's warehouse is equipped with Jingdong's most advanced automation equipment. He is very excited about automatic forklifts and delivery drones.
Recently, Jingdong UAVs frequently appear in the media. Remember Amazon's president Jeff · Bezos's words of the past — — Amazon wants to send cargo to your doorstep. Bezos said this in 2013. Today, in addition to some small-scale experiments, Amazon's drones have not yet been put into practical use. Since March 2016, JD's drone service has begun to take shape, delivering items throughout the country, with a cumulative flight time of more than 300,000 minutes. “At present, we have more than 200 people serving the Jingdong drone project. ” Cui Zheng, director of the Beijing East-West UAV R&D Center.
A Jingdong Express drone arrived in Xi'an, Shaanxi Province, with a flight of about 2.3 kilometers in 5 minutes.
Jingdong has drones of different shapes and sizes. The fastest models can reach speeds of up to 100 km/h and voyages of up to 100 km.
At present, the actual farthest distance is 15 kilometers and the speed has not reached 100 kilometers per hour, but this is only the beginning stage.
In addition to drones, Jingdong still relies on its 65,000 pilots and couriers to complete the delivery.
Jingdong's drones have drawn attention from outsiders, and many companies hope to replicate the experience of Jingdong drones. Cui Zheng introduced that more and more companies are coming to buy drones.
“At the beginning of the year, we just received a single order for 1000. & rdquo; Cui Zheng said.
This type of drone is still carrying a small amount of traffic. At present, Jingdong is intensively developing a mainframe capable of carrying 5 tons.
“They will be used to transfer goods between warehouses,” Cui Zheng introduced, “Jingdong is considering thousands of aircraft in three years. & rdquo; They will take off and land at a small airport near the company's warehouse.
The difference between Jingdong and Western electric business people is not only in drones. Robots are also found everywhere in Jingdong.
In the warehouse, it is the robot that is responsible for stacking thousands of items on shelves as large as 24 meters.
Another fully automated warehouse can ship 200,000 items a day. Of course, the robot is not alone, and there are four engineers in the warehouse to maintain these robots.
Automation, growth, scale —— Jingdong’s giant’s pace is not showing signs of slowing down. Its revenue has increased by 40% annually, reaching $55.7 billion in 2017.
Several Jingdong spokespersons are proud to tell us that according to the revenue, Jingdong is the world's third largest “Internet company”, second only to Google and Amazon, surpassing Facebook, eBay and Alibaba.
Its main shareholders are Tencent & mdash; — China's highest market value Internet company, is also the owner of WeChat.
Other investors include Wal-Mart (10% of the shares) and even Google, which announced last month that it would invest 550 million US dollars in JD to help its overseas expansion.
This e-commerce giant is working hard, it is overseas expansion. In January of this year, its first European office in Paris opened, with the next goal of opening an office in Milan.
It is actively working with Spanish and other European brands, especially in the luxury sector.
In 2017, in the global luxury market, China's consumption has accounted for 32%.
Jingdong launched TopLife, a luxury sales platform in October last year. Customers can enjoy the day and other high-end services. Luxury goods are used in ultra-clean and safe warehouses with special air filters.
In the past few months, TopLife has signed up to 20 brands, including Saint Laurent and Alexander · Alexander McQueen.
Amazon, you have to be careful.