Home > News content

Goodbye Q pet! On the short life cycle of growing games

via:博客园     time:2018/7/7 21:01:39     readed:294

再见Q宠!论养成类游戏短暂的生命周期

In the era when the Rising Lions can play for a long time, QQ pets are undoubtedly very high-level. Its rich interaction and strong social attributes are bound by many memories after 80s and 90s. The noisy penguin who stayed at the corner of the screen also let us experience the bitterness and joy of being a mother.

Only with the increase of age and the arrival of online games, players are getting tired of the fat guy who likes to brush the presence. Finally, after the small owners abandoned the QQ pets, Tencent also officially announced the withdrawal of QQ pets.

The specific outage is shown below:

On July 5, 2018, stop game recharge and new user registration;

On September 15, 2018, the game operation was officially stopped, the game server was closed, the official channel game client download was stopped, and the player could not log in to the game;

On September 30, 2018, the official website of the game, forums, and exclusive customer service were closed.

再见Q宠!论养成类游戏短暂的生命周期

This news evokes the memory of netizens who have been dusty for a long time. Those who are accustomed to using WeChat and TIM are busy downloading the standard version of QQ, then open the pet, the screenshots are micro, and the words are remembered, in one go.

Suddenly, people found that the network that we carefully maintained with QQ pets in those years was already broken. Looking at the names of friends who were slightly strangers, I felt that there was nothing wrong with saying goodbye at this time.

QQ pet's success and failure

QQ pets have also made great contributions to the Tencent Empire. In July 2006, after Tencent launched QQ pets for 1 year, Q Pet created the record of the highest simultaneous online 1 million, becoming the world's largest online virtual pet community. In March 2007, the cumulative number of QQ pets exceeded 100 million, while the national population was only over 1.3 billion.

The function of QQ pets is not innovative, but the social channel that Q Pet has is that no electronic pet can be copied at that time.

On the one hand, it has the growth factors of developing games, such as feeding and feeding, improving the attributes; on the one hand, through the functions of “pets dazzle”, it also acts like a “QQ show”, through differential expression. To get recognition from your friends.

In the era when Internet entertainment was relatively barren, there were two kinds of people's biggest demands on the Internet. One was chat and the other was games.The QQ pets have captured the hearts of female netizens who do not play online games.Wu Xiaobo's "Tencent Biography" revealed that seven of the QQ users who have pets have become women, so it is not difficult for us to understand why Tencent will choose pink to represent QQ pet's paid business "Pink Diamond Noble".

The Penguin image of QQ Pet has also successfully established a highly-recognized anthropomorphic logo for Tencent.

Whether it is Tmall, Jinggou or Rising Lion, the brand personality has not reached the height of Tencent. In the eyes of many people, Penguin represents Tencent.

It is true that this penguin has a rich expression and a lot of gameplay, attracting a lot of players. However, at that time, Tencent was not like this. It is a company that has no dreams. It is very straightforward and rude for the routine of extracting user value.

At the beginning of the QQ pet is very delicate, it is impossible to work when you work, or you will get sick when you go home. Ingots don't have to eat all the day to drink and hug, 0 氪 players can only stare at the price-performance ratio, and the picture is full of food and clothing.

It is a pity that Xiao Ming, who is next door, has a pink diamond. He is more than his own circle of ice cream, and he is also a schooler. He is obviously born later than himself, and his head is still very fast. Looking at the people's Xiaoming QGG and the same table Xiaohong's QMM joined hands in the hall of love, only to understand the Tencent game "learn to bring happiness".

In addition to the discomfort that the gold element brings to the player, the function of QQ pet getting more and more bloated is also criticized.The desktop interactive game that should have been lightweight has turned into a complex platformed community and utilitarian traffic portal. When I entered the QQ pet page again, I even felt that I couldn’t get started.

再见Q宠!论养成类游戏短暂的生命周期

Of course, the most unsuccessful part of QQ pets is the lack of mobile waves.

10 years ago, QQ pets, QQ farm and other casual FLASH page games can indeed conquer many players, because at that time the main entrance to the Internet is still PC, people are willing to spend the leisure time on the casual game.

However, with the popularity of the mobile Internet, mobile games have eroded the living space of most page games. According to the "2017 China Game Industry Development Report", the revenue of China's web games in 2017 decreased by 15.0% year-on-year, and the annual operating income was only 19.23 billion yuan, while mobile games were far ahead with an operating income of approximately 112.21 billion yuan. It increased by 38.5% year-on-year and accounted for 55.8% of the online game market share.

In this page tour, it is emphasized that “How many people will be willing to take care of the fat penguin today?”

Get the game's gains and losses

Aristotle once said: "Human beings are born social animals. “ QQ pets play an important role in the childhood socialization of many players.

About Q Pet, there is such a story online:

The project manager responsible for QQ pets in Tencent more than ten years ago was named Wang Haibing, who was called “the father of QQ pets”. It is said that he once participated in the Q pet experience meeting in Shanghai. A little girl told him that her parents would lock her at home during the working day, and the only one who accompanied her was a Q pet.

For the many owners of QQ pets —— people born in the 80s and 90s, they have very few social relationships in childhood. In the standard three-person family of double-employee parents and one-children, children generally lack the companionship of parents and peers.

The scenes described by the little girls above are not a few in real life. For those young players, on the one hand, they play the role of parents. They transfer the eagerness to the Q pet, and take care of the electronic pets. On the one hand, Q Pet is regarded as his own avatar and playmate, through which he interacts with other pets to get compensation for social interaction.

In this respect, QQ pets play a more positive image in the growth process of the players. It makes up for the loneliness of the young people under the double lack of parents and companions, and also fills the gaps in the social system in the psychological growth of children.

However, the life cycle of developing a game is very short.

Whether it is "Traveling Frog" represented by the baby, or "Love and Producer" represented by love, the player's loss rate is very amazing. A growing game like QQ Pet that has been in operation for more than a decade is already an alternative to the alternative.

再见Q宠!论养成类游戏短暂的生命周期

The virtual emotions built by the game are fragile and false. Just as the hungry people will swallow the soil to get fullness, the players in the emotional famine will get a short empty inner compensation through the game.

When this virtual emotion reaches the threshold, people suddenly feel disgusted, and they are inexplicably disgusted with spending a lot of time on the paper people.

Developing a game for us is like an island of emotion.

It is suitable for temporary accumulation of strength, but after all, it cannot be permanent.

After all, people want to return to society. The steaks in Matrix are delicious, and they can't match the pancake fruit on the roadside stalls in reality. Isn't it?

[Titan Media Author: Wenchuang Information (news.vsochina.com), Wen / Xihe]

China IT News APP

Download China IT News APP

Please rate this news

The average score will be displayed after you score.

Post comment

Do not see clearly? Click for a new code.

User comments