The source code TechCrunch found in this Snapchat app contains a pop-up text that says, "Press and hold to identify objects, songs, barcodes, and more! This will transfer data to Amazon, Shazam, and other partners."
Snap has a similar partnership with the music service Shazam, which can be sent to Shazam by songs scanned by the Snapchat camera.database. This feature allows users to discover artists through Shazam and then track them on Snapchat.
For mobile applications, visual and barcode search is not new. The Amazon app also includes barcode scanning. Earlier in 2017, Pinterest, the photo sharing application, launched the Lens feature, which uses artificial intelligence to identify objects and then display images of similar items. Last fall, Pinterest announced that its Lens feature had an advertising agreement with retail giant Target.
After the IPO was launched in 2017, Snap has been working hard to increase revenue. Earlier, it was reported that Snapchat will be transformed into a game platform and multimedia messaging applications. The Information said that Snap will allow third parties from this fall.DevelopmentDevelop games that run in Snapchat. There is already a game company that has signed with Snap.
This move will make Snapchat more likeTencentIts highly successful WeChat. WeChat brought Tencent's financial resources through in-game shopping.
Integrating more services not only increases revenue but also increases user engagement. User engagement is a major issue for Snap.
In the most recent quarter, Snap's revenue was $150 million, lower than Wall Street's expectations. Snap's share price closed at $13.65 per share on Monday, below the issue price of $17.