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After a jump, how about one hundred days when the game is open?

via:博客园     time:2018/7/10 18:39:46     readed:219


A hundred days is another milestone for a baby when it may be a full moon. For WeChat's Mini Game, what does the first day mean after opening up?

Mini Game team said:

More than 100 new capabilities are being planned for small games

Since the opening of WeChat games in April 4th this year, developers have been added to the ecology of small games. Up to now, there have been more than 2000 Games in the game. In the active user retention rate, the seven day retention rate is 45%, which shows the high user stickiness of the game. In addition, the proportion of sex distribution is relatively balanced, and the ratio of male to female is 55. At the same time, the age distribution also showed a tendency to focus on users over 25 years old. At the same time, officials encourage developers to develop more games with lighter operation, sociability, and more fun.

Up to now, the game has opened the relationship chain, subpackage loading, anti addiction, game circle, and other more than 30 capabilities, as well as more than 200 API interfaces to reduce the threshold of development and operation, thus creating a central platform.

For example, the ability to use the relationship chain can make the list play, strengthen the game's social interest, and share the ability to integrate the variety of interactive play, further stimulate the developer's creativity; the game circle ability can provide the space for the community to interact with the player in the small game; and the subcontract loading, the anti addiction, the content safety and more foundation Ability can help developers improve their development efficiency.

The small game team shows that more than 100 new capabilities are being planned, such as real debugging, message touch, real-time voice, and small game jump. The future will continue to be able to help developers to enrich the game and improve the ecology of small games through a convenient and open platform capability.

Small game ushered in bonus period, friends circle will also appear small game advertisement.

Commercialization of advertisements is an important part of small game ecology. To grow together with the small game ecology. While providing abundant development capabilities, the game also provides commercial transformation channels and corresponding support programs for Android props purchase and advertising components. Yesterday, the small program (including small game category) advertising components have been fully open, the cumulative independent access to the user (UV) less than 1000 and no serious violation of the record of small games can be used in the small program backstage application to open the advertising space. During the testing period, there were more than 500 small game traffic main connections, and the daily water consumption reached tens of millions of levels. The advertising revenue per 1000 shows was more than 80 yuan.

The small game team indicated that the single user commercial value of the small game has exceeded the user's cost through the high quality content presentation, the play link and the rich exposure scene, and the commercial module. In the future, the ability of advertising will be at the core of two aspects. In terms of traffic liquidity, a variety of advertising components and flow conversion cooperation can help more game developers to gain commercial income and balance the user experience and balance in the game.

In addition to the current online Banner ads and incentive video ads, the next step, the small game team will open small games to select customized ads, integrate the ads into the game content, to achieve a stronger integration, better quality of the advertising and game experience, in the promotion of small games, advertising resources are expected to cover the WeChat circle of friends, public, public. Many scenes such as public numbers and small programs help small game developers to get the core and potential users more conveniently and accurately.

There will be second first jump masters in August

According to the reporter learned: this WeChat open class also added the developer link, provided the interactive exchange platform for the audience. In the afternoon Mini Game technical workshop, front-end backstage engineers from the user login authorization, relationship chain ability and other social play and sub-loading, picture rendering and other performance optimization solutions to help developers to further optimize Mini Game. At the same time, popular Mini Game developers showed up to share their R & D experience and playful ideas, such as "jump", "Pirates", "Tencent billiards", "hot blood dunk" and other popular models. Viewers can also scan the show area Mini Game code to experience the game, feel

Attached to the official more public detailed data map:


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