In emerging areas such as artificial intelligence and machine learning, Apple and Google and other rivals are in a backward trend, which also affects the performance of Siri, HomePod and other products. Apple is recruiting outside talent to make up for the disadvantages. According to the latest news from foreign media, Apple recently reorganized the company's artificial intelligence and other businesses, and was handed over to a veteran of Google.
According to US technology media reports, Apple has merged its machine learning department, Core ML, and the intelligent voice assistant Siri team to form a new artificial intelligence and machine learning department, headed by John Giannandrea.
Jiang Ande joined Apple from Google not long ago. This person has worked in Google for eight years and is responsible for leading Google Machine Learning and R&D. Earlier, he founded the technology company Metaweb and Tellme.
According to reports, after the reorganization, the internal structure of Siri and Core ML's separate business will not change, but the two major businesses will report to Jiang Ande in the future.
According to Apple's internal organizational structure, Apple's technology R&D team will often integrate with multiple department products. For example, Siri business will also cooperate with digital maps, operating systems, etc. In fact, this also reflects this kind of artificial intelligence coverage. Thoughts on products and services.
In 1989, many of Apple's veterans founded Gerneral Magic, where Jiang Ander worked as a senior engineer. Although the company ended in failure, it has developed a number of breakthrough technologies, such as small touch screens and software modems.
The company also became a technology talent "Whampoa Military Academy", at some point, Susan Kare, Fadel (father of Apple Music Player iPod), Rubin (father of Android operating system), Megan Smith, and Kevin Lynch, currently vice president of technology at Apple, works for the company.
As is well known, voice assistant products such as Siri, Alexa, and Google Assistant are the most practical artificial intelligence products, relying on machine learning and other technologies, but within Apple, Siri and machine learning teams used to be two independent. department.
Foreign media comment pointed out that given the increasing importance of artificial intelligence and the intersection of Apple's large number of products, it is wise for Apple to let a senior person lead the two departments.
Apple CEO Cook said publicly on several occasions that Apple is not keen to be the first in the industry to use the best user experience and products. In history, Apple has not been interested in the development and testing of new technologies. It is better at using the technologies and components that suppliers can provide, launching user-friendly products and occupying the market as latecomers. The iPhone is also implementing such a strategy.
In view of this, Apple lags behind other leading competitors in areas such as autonomous driving, artificial intelligence, machine learning, and speech recognition. Previously, industry insiders pointed out that in the field of autonomous driving, Apple was two or three years behind the leaders such as Waymo.
The low level of artificial intelligence research and development has affected the sales of Apple's Siri, HomePod and many other products. A large number of industry evaluation reports pointed out that Siri and Amazon Alexa and Google assistants have a large gap in terms of language comprehension and accuracy of responses, and the answer accuracy rate is only about half.
Because Siri's product performance is not perfect, it also often becomes a consumer's "teasing object".
It is reported that Apple has realized its technical and talent disadvantages, has carried out many mergers and acquisitions in the field of artificial intelligence, and has dug up some outstanding talents. Apple has set up an artificial intelligence research and development center in Seattle, and some development work is related to Siri.