But according to market research firm eMarketer, new e-commerce companies selling branded products in the industry have gradually gained popularity, especially in China's densely populated second-tier cities. However, their market share is still not compatible with Alibaba or evenJingdongOn the same page.
One of the e-commerce companies is a lot of money. This company is a group-buying retailer that allows consumers to buy goods directly from wholesalers and factories. It is expected to occupy a market share of 5.2%. Since its launch in 2015, its market share has increased by 0.1%.
Forecast director Monica Pert of eMarketer says these e-commerce developments are driven by China's second-tier cities.
“In China, the urbanization of small cities such as the Third and Fourth Lines is not as good as that of first- and second-tier cities, but e-commerce is very active in these cities, because online shopping users in these cities hope to buy high-quality and low-cost online. Real goods," she said.
“These small e-commerce companies like the multi-disciplinary group have also benefited from this trend. Online shoppers in third- and fourth-tier cities are less able to accept large e-commerce companies such as Alibaba and JD.com.websiteThe price is high. But they suddenly seized the online shopping opportunities found on the platform. ”