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Bet on smart blockchain LeTV's performance recovery prospects are unknown

via:CnBeta     time:2018/7/13 7:01:51     readed:207

Le Rongzhi's new relevant person told the 21st Century Business Herald that this time, the launch of a “chain box” with a chain is only an attempt. The two sides will cooperate in the operation of large-screen operations, involving advertising, membership, on-demand and other aspects. In addition, the person said that a chain will also cooperate with Lechuang Entertainment (formerly LeTV).

According to the industry and commerce data, the shareholders and management of the first chain have held important positions in the “Lee Department”. Out of this relationship, an insider of the LeTV department said that a chain can be seen as a project of LeEco's internal incubation.

"Gambling" blockchain

According to the information revealed at the press conference on July 11, Lerong has cooperated with a chain to launch the first "chain box" of the first intelligent blockchain hardware products. The main function of "chain box" is the same as LeTV box and LeTV super TV, but the difference lies in its blockchain concept.

It is reported that through the "one-chain box", the user can share the idle bandwidth to the community through this hardware, and the community as feedback will reward the OC (One chain Token) as an incentive. Introduced by the publisher, OC is a blockchain pass with high-speed growth potential. It refers to shared bandwidth resources and households generated based on blockchain technology in the shared ecosystem of project teams and new music.videoProof of workload for entertainment interconnection, smart security, etc. The total amount of OC coins is 1.8 billion, and will not be issued in the future.

According to one chain, in the field of OTT (Over The Top), the smart box has a market of 60 million users. By viewing the video content of the whole network for free, users can earn a pass-through "one-chain box" as a cut-in, which can contribute traffic and Store, carry out time and idle cash.

“With a chain of boxes, Le Rongzhi will broaden IP content distribution and marketing channels; increase hardware selling points and increase sales. External cooperation will also increase revenue for the company and supplement the user base; cloud computing will save CDN costs and increase cloud Application scenarios, increase member revenue, increase the number of active users, and also increase the distribution of copyright distribution applications." Le Rong told the new person.

According to Tianyue, the registration of the first chain is Beijing Zhian Tianhe Network Technology Co., Ltd. (hereinafter referred to as “Qianan Tianhe”), which was established in February 2015. At the shareholder level, Wan Tao invested 90,000 yuan to hold 90% of the shares, and Wei Weiwei invested 10 million to hold 10%.

Prior to the end of 2016, Wan Tao served as the general manager of the LeTV Cloud Computing Security Center. Among the two co-founders, Li Shibin served as the director of the LeTV User Experience Center and the chief designer of LeTV. Ren Hailin was the technical manager of LeTV. The entire team has Distinctive music branding.

Cross-border or hype?

However, through this cross-border cooperation, whether Le Rongzhixin can achieve a big leap in performance is still difficult to conclude in a short period of time.

The 21st Century Business Herald reporter learned that in a number of e-commerce platforms, "one-chain box" has been launched, but has not yet started pre-sale. This smart hardware is priced at 599 yuan, and the future sales will affect the long-term development of this cooperation to some extent.

An authoritative person in the blockchain field, who asked not to be named, said that the "one-chain box" is more like a TV box. Compared with other TV boxes, it only has the concept of blockchain, but this cannot be completely The attraction of the user.

According to the person, before the "one-chain box", Thunder has launched the smart hardware of the player cloud, and tested the similar way of using the user to share network bandwidth, storage space and other resources to obtain the way to play the coin. It was once again subject to market speculation, causing controversy.

"Only from the configuration point of view, the 'one-chain box' adheres to the usual high-configuration style of LeTV. The video content also covers the current five major platforms in China. This is an advantage; but at present, the LeTV capital crisis has triggered a new LeTV and other high-quality assets have also encountered operational difficulties, and it is difficult to say whether customers are willing to buy it," said the author of the above blockchain.

Earlier, a new insider revealed that after the acquisition of 3 billion yuan, the company's business began to recover slowly, but the overall situation in the first half of this year is still not optimistic, after the sing of the "one-man show" super TV market, also because of Xiaomi The competition between brands such as micro whales has shrunk dramatically.

However, Lerong Zhixin is still given the core position of LeTV's overall business recovery. It is reported that the primary task of LeTV's management this year is to make every effort to restore the service capabilities and content advantages of Super TV for users.

It is worth noting that after the new cooperation with Lerong, the future of the chain will also cooperate with Lechuang Entertainment in the issue of star pass, film pass and film promotion and fundraising. At the same time, it also includes cooperation with Lewei Finance in the financial blockchain.

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