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Drop trip and Booking reached strategic cooperation for $500 million investment

via:博客园     time:2018/7/17 17:09:25     readed:139

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In July 17th, a drop trip announced a strategic partnership with Booking Holdings (NASDAQ Code: BKNG) for online travel and peripheral services.

Based on this cooperation, the two sides will rely on their respective technical capabilities and local operating experience to provide users with a more comprehensive and personalized travel experience worldwide. Through cooperation, the app under Booking Holdings will provide users with the car service interface, and the drop of passengers will also be able to book hotel accommodation directly through the Booking.com or Agoda platform. At the same time, Didi also obtained strategic investment from Booking Holdings $500 million, which is fully recognized as the leading position in the mobile travel industry.

Zhu Jingshi, vice president of strategy at DiDi, said:

Todd Henrich, Senior Vice President and head of Enterprise Development Affairs at Booking Holdings, said:

Booking Holdings owns Booking.com, agoda.com, Kayak, Priceline.com, Rentalcars.com, OpenTable and other brands, providing services to customers and partners in more than 220 countries and regions around the world. With 550 million registered users, the market in China, South America, Australia and Japan continues to plough the field of mobile and intelligent transportation with large data artificial intelligence technology.

Through this cooperation, the world's largest online travel service provider and the world's most large-scale travel service platform will work to build a full dimension travel ecosystem to better meet the personalized needs of the users.

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