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Alipay's homepage online small program entrance wants to solve the pain point of retention rate

via:CnBeta     time:2018/7/31 19:40:00     readed:284

One day earlier, there wasDevelopmentIt is said that Alipay is in the internal test and will "Small programCollection is added to the default application for the first screen. According to the developer's product sketch map, the "small program collection" in the internal test, as an independent entry, is placed at the top of the Alipay home application center.

Ant gold clothing, Alipay home page application center is the most important flow entrance in Alipay App, the collection function can effectively solve the low retention rate of small program pain point.

In a earlier report, Sina technology had guessed that the move meant Alipay would officially launch a small program. But by the end of the draft, the ant gold clothes did not make it clear that Alipay had completed the public test of the small program.

At the beginning of 2017,tencentAfter the launch of a small program on WeChat, the ant gold suit announced the Alipay small program for developers in August 18th, and in September 20th, for ordinary users, users could use a Alipay program through a line scan, a search in a Alipay App or a sharing of others through others.

In addition, users search for "small programs" in Alipay App before entering the aggregations for small programs. The page gives businesses the opportunity to display small programs, including the three parts of "recent use", "theme display area" and "fine recommendation", which will be one of the platforms for Alipay applets to provide incentives for developers.

According to the ant gold clothing, the Alipay small program has the characteristics of multi ability and high conversion with the help of Alipay's commercial ecology and user scale in the past year. Take the harrow single car for example, after the application of the application to Alipay small programs, 60% of the new users from Alipay small programs, in addition, the shared rechargeable "street" after the access to the credit of Alipay applets, the amount of orders increased by 6 times.

For the opening of the entrance, Guan Zhong, the head of the Alipay small program, said that the value of Alipay small programs is more commercial and shorter service paths for businesses, and the value of the users is a richer service scene and a more convenient service experience. He said Alipay expects to minimize the distance between users and business services through a series of paths that include a collection of small programs.

Guan Zhong also revealed that, in addition to the entrance of the small program collection, the new capabilities of Alipay small programs, such as staging, pre empowerment, small programs and life numbers, are being pushed forward, or will be launched in a few days.

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