Last weekend, China's electrical appliance manufacturer Skyworth asked for a lot of counterfeit Skyworth products, and reserved the right to file a lawsuit against the matter. On July 19th, American diaper maker Daddy’s Choice filed a lawsuit in New York, accusing the company of deliberately allowing the sale of counterfeit Daddy’s Choice products.
It’s said that it’s trying to stop businesses from selling fakes. For example, it means that if a product proves to be a fake, the seller must compensate the buyer ten times the price. The platform also has a section that allows users to report for sales.
However, you can still easily find fakes on the fight. The names of these counterfeits are often similar to well-known brands, although there are subtle differences. Through fonts and other design elements, you can clearly know which brands they are counterfeiting.
In the case of Skyworth, seven of the eight counterfeit products were named after Skyworth plus other suffixes. For example, one of the products is called Skyworth Beauty, and one is called Skyworth Pioneer.
Last month, Chinese smartphone maker vivo said that it found a counterfeit product called vivi on the market. Vivo added that an internal discussion will be held on the issue before deciding on the next step.
The price of these edge ball brands is extremely low, attracting price-sensitive Chinese low-end urban consumers. The group buying transaction provided by the company helped to promote the popularity of the platform. When consumers recruited friends on social media to fight for the group, they promoted the invisible.
It’s not the only company facing a fake problem. In January of this year, US trade officials listed Alibaba's Taobao in the "bad name market" list because of the sale of fakes, although the company said it has increased its supervision of the market.
When asked about related issues last week, many founders Huang Wei said: "The pits that Taobao has gone through, we can't avoid it... The lucky part of fighting is that we have seen the development path of companies such as Alibaba. Will avoid some of these pits, but we have to go through the same path and endure the same pain."
These pains will most likely include more and more legal proceedings.