Last September 21, AlipayAppletsAnnounced to start beta testing for users. At that time, in the face of the wave of WeChat applets, Guan Zhong believes that the advantage of Alipay is the user operation and empowerment.
After opening the collection of Alipay's small program collection last week, Guan Zhong once again said that the value of the Alipay applet to the merchant is more commercial ability and shorter service path; the value to the user is more abundant service scene and more convenient. Service experience.
From the public beta to the present, Alipay's small program has gradually made articles on "retention rate" and "conversion rate". Last week, the relevant person in charge of Alipay publicly disclosed the data for the first time. The average seven-day retention rate of the Alipay applet was 29%, which was about twice the retention rate of the WeChat applet on the 7th.
According to the data, after the Haro bicycle is connected to the Alipay applet, at present, 60% of the new users come from Alipay's small program, share the charging treasure enterprise “street electricity”, and access the Alipay small program credit-free ability, the order volume has increased. Six times, its daily order in Alipay has broken millions.access: