On Thursday, Samsung released the Galaxy Note9 at the Barclays Center in Brooklyn, New York, about two weeks ahead of the release of the Galaxy Note8 last year. Samsung’s early release of Galaxy Note9 is aimed at launching a new generation next month in Apple.iPhoneBefore, boosting sales of mobile phones that have fallen sharply.
Be cautious about new technologies
However, Samsung has not drastically reversed sales. Regardless of whether it is from external design or internal configuration, Samsung has not pushed the mobile phone released this year to the limit, failing to keep up with the pace of the opponent, including constantly tapping the potential of mobile phones, and launching a large number of Chinese low-cost mobile phone brands with gorgeous functions.
D.J. Koh, head of Samsung's mobile business, said in an interview that the company took a more cautious approach to some radical new technologies after recalling Galaxy Note7 globally due to a battery fire two years ago. He has strongly emphasized to employees that quality must be guaranteed at the same time. "At the time, I thought that was the right decision, the right direction," he said, but now he believes the company should have moved forward "more powerfully."
A few years ago, the Galaxy Note series of mobile phones won the favor of users due to the continuous introduction of breakthrough new features, some of which were subsequently appeared on Apple's mobile phones. Seven years ago, the Galaxy Note became the first mainstream large-size phone. For the first time, a variant of the Galaxy Note4 was equipped with a curved screen. Two years ago, Samsung added an iris recognition function that can be unlocked in mobile phones.
S Pen becomes the biggest highlight
This year, the biggest technological leap of the Galaxy Note9 may be the S Pen stylus. Now, S Pen already supports Bluetooth. This means that the user can stand up to a specific command 30 feet (about 9 meters) from the phone. The S Pen can be fully charged in 40 seconds.
Gao Dongzhen likened the Galaxy Note9 to a swimming swan. "It doesn't look like anything," he said, referring to the lack of obvious design adjustments in the phone. "But under water, the swan's feet move quickly."
Samsung also improved the performance of the Galaxy Note9: battery life increased by 20%, the storage space of the low-profile model doubled, and the overall size of the Infinity display increased slightly from 6.3 inches to 6.4 inches.
Smart machine sales decline
The smart machine industry has entered the second decade. As consumers' mobile phone upgrade cycles have grown, many buyers are angry at the price of nearly $1,000, and smartphone sales have experienced an unprecedented decline.
Samsung is deeply affected. According to a report released by market research firm Strategy Analytics, shipments of Samsung smartphones fell to 71.5 million units in the second quarter of this year, down 10% year-on-year. During the same period,HuaweiThe mobile phone sales of Chinese rivals such as the company and Xiaomi Group have achieved substantial growth, and Apple has also rebounded in the high-end market.
Samsung Q2 smart machine share is eroded by rivals
A major reason for the decline in shipments of Samsung mobile phones is the weak sales of the Galaxy S9 flagship. Analysts said the sales of the Galaxy S9 are at least 20% lower than the previous generation. Gao Dongzhen said that sales of the Galaxy S9 are rebounding, thanks to sales to businesses and large employers. At present, Samsung's mobile phone sales to enterprises account for 10% to 15% of total shipments. Gao Dongzhen hopes to double this ratio by 2020.
The Galaxy Note family of phones is Samsung's most functional mobile phone, designed to cater to minority users. Wayne Ram (Wayne Lam), chief analyst at market research firm IHS Markit, said the Note9 would be hard to sell to consumers, especially those who haven't bought previous models. "consumers won't be paying more for a small update because they can also buy last year's models," Mr. Ram said. "Galaxy Note9 is not doing much better." (compilation / Xiao Yu)