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Forty is not confused, Seagate's change and unchanging

via:博客园     time:2018/8/26 16:34:18     readed:239

四十不惑,希捷的变与不变

Ms. Sun Dan, Vice President of Seagate Technology and President of China

On August 23, Seagate Technology, the world's leading storage solutions provider, announced the establishment of the industry's first video surveillance center of excellence in Hangzhou.

At present, the Video Surveillance Center has reached agreements with Hikvision, Dahua, Yushi Technology, Tiandi Weiye and other companies in system testing, certification, optimization, platform construction, technical exchange, personnel training and resource sharing. Start strategic cooperation.

At the opening ceremony, Hikvision and Dahua shares agreed that the industry has undergone tremendous changes since the analog to digital era and today's intelligent security era. In this process, limited by the diversification of the industrial chain, it is impossible to go long-term by the technology and product iteration of a certain company.

At the same time, in the era of the trillion IoT, people are not concerned with simple pictures, but a huge amount of data flow behind high-definition video.

In this regard, in the AI ​​technology high-speed landing security industry today, the establishment of the center is very necessary. First of all, in the past, when the hard disk arrived, the security manufacturers only used the simple test and landed. In the future, with the deepening of the security requirements, the previous operation methods are obviously no longer used. Next, the world security watch China, China security watch Hangzhou, with the help of At the center, Seagate can also guarantee better localization services for its customers, respond quickly and create more value for customers.

Ms. Sun Dan, Vice President of Seagate Technology and President of China, also said that the Video Surveillance Center will be open to all security customers. Seagate looks forward to working with all security industry partners to innovate and promote smart security.

Seagate

Founded in 1979, Seagate, now in its 40s, is the world's largest manufacturer of hard disk, disk and read/write heads, covering thousands of cities around the world, providing convenient data services to billions of people.

Just as the first video surveillance center in Hangzhou has landed, “going for change” has been running through the glorious development of Seagate for forty years.

Take the security industry as an example:

In 2005, Seagate entered the security industry and teamed up with Hikvision to develop the world's first surveillance custom disk for security unstructured data.

In 2006, the security custom disk SV35 was launched in the past few years in the vast security industry has almost a monopoly.

In 2010, Seagate cooperated with security giants such as Hikvision, Dahua, and Yushi Technology to innovate at the firmware (firmware) level and launched customized hard drives from various manufacturers;

In 2014, Seagate and the Security Association launched the Security Storage Industry Alliance, which promotes the storage standards of the security industry.

In 2017, Seagate pioneered the first SkyHawk AI surveillance hard drive with high throughput and optimized caching to provide low latency and excellent random read performance for video images. Rapid location and delivery and image analysis are ideal solutions for intensive computing workloads generated with artificial intelligence workflows.

This hard drive helps drive decision making and eliminates the latency of cloud data exchange and processing. The SkyHawk AI hard drive is equipped with Seagate ImagePerfect artificial intelligence firmware, which can record high-quality important video clips reliably and without loss. At the same time, it supports multi-channel video analysis of intelligent NVR to ensure that video surveillance image information will not be lost.

In 2017, Seagate also developed and released SkyHawk Heslth Management with Hikvision, which combines fault warning, fault intervention and guided data recovery to provide a more powerful storage for security monitoring systems. Protection

In 2018, Seagate also forward-looking data recovery services in the video surveillance field for customers to choose.

In Sun Dan's view, in today's business environment, we must understand what customers need, and must focus on the customer experience. In the past, Party B had products for Party A to use. Now Party A needs to meet with Party B. In this process of satisfaction, who can respond more quickly, who can stand out in this cruel market.

There may be some compromises in the process, such as customization in the security industry and the cost of opening a production line. But in the long run, the resulting user stickiness can bring greater market returns to themselves.

Thanks to Seagate's strategic deployment in the security market, Seagate's security business is growing rapidly, with an absolute leading market share in China's security market.

“What needs to be noted is that it is not a simple matter to make innovations in the security industry and meet customer needs as quickly as possible” Sun Dan said.

She told us that in the process of communicating with security customers, there are five major pain points that need to be resolved so far:

First, security vendors want storage vendors to update technology in real time to reduce costs, while capacity needs to be as large as possible;

Second, the increase in data also makes management costs higher and higher. How can I manage these server devices and respond quickly when a failure occurs?

Third, the increase in data will undoubtedly increase the probability of data leakage. How can we ensure data security?

Fourth, the increase in data will greatly increase the hard disk workload. Based on the latest storage requirements, security customers hope that the hard disk can be added to AI technology for intelligent analysis. Previously, a lot of intelligence was carried out on the back end, and related data was processed in the background; nowadays, more and more data is processed at the front end, which means that the front end data should be analyzed while storing;

Fifth, more and more security customers have customized requirements. If the demand for products is not high, this will bring no small problems for storage enterprises.

In view of the above five points, in terms of security, Seagate helps customers solve related problems through a variety of data encryption protection technologies. At the same time, Seagate has established a data recovery lab in China to provide data recovery services to customers in real time.

In terms of performance improvements, Seagate has now launched a unique multi-arm technology. In the past, there was only one magnetic arm with one magnetic head in one hard disk. Today, there are two, three or more hard drives. The application of this technology can ensure the same capacity while doubling the performance, which helps to further increase the number of reads and writes per second (IOPS). Not good at random reading and writing.

Sun Dan revealed that Seagate will release 20TB hard drives by the end of 2019, and will continue to keep up with 30TB and 40TB. These high-capacity hard drives are currently leading the industry.

In Sun Dan's view, Seagate has been through the storm for forty years, and the success of the "secret" is in the early deployment. For example, early deployment in the field of cloud computing, such as early deployment in the smart security industry. Seagate's next step is to focus on the early deployment of edge intelligence.

If IT1.0 is the host, 2.0 is the server, 3.0 is the cloud, and 4.0 is the edge intelligence. In the future, all urban nodes are edge devices, and intelligent analysis of relevant data is required.

Seagate has seen this future trend, and now has set up a dedicated team to explore these emerging industries.

Unchanging Seagate

If you say that in the past four decades, Seagate has been able to add a catalyst to its business development thanks to technological innovation, product innovation and innovative thinking. For the long-standing genre battle in the storage market, Seagate is still in its infancy.

From the first generation of storage to the mainframe; the second generation of PC era customer computing; the third generation of mobile platforms represented by smartphones, social media, etc.; the fourth generation and the next few years facing the edge of intelligent technology, storage Industry development is changing with each passing day.

According to the CFM China Flash Memory Market Report, global SSD (Solid State Drive) shipments reached 157 million units in 2017, a 20% increase from 2016. In contrast, the HDD (mechanical hard disk) market is being gradually eroded, and shipments have fallen for the past ten quarters.

From a technical point of view, SSDs have a significant advantage over HDDs, which are faster, consume less power, and are smaller.

In the background, Western Digital has spared no expense to acquire Sandisk as an important player in flash memory manufacturers. In addition, Seagate acquired Seagate's LSI two divisions in 2014, gaining access to the enterprise PCIe flash and SSD controller market, and now has a complete SSD product line.

Even so, a year ago, Zheng Wancheng, senior vice president of global sales operations at Seagate, said in an interview with Lei Feng. Now HDD consumes and stores 60% of its data, and will not change by 2025. Future HDD technology will also be Seagate's core storage technology.

A year later, in the same technology & ldquo; genre, rdquo; Sun Dan still agreed with Zheng Wancheng.

“It is undeniable that in personal consumer electronics such as notebooks, the market growth rate of SSD is indeed faster than HDD, but this market is relatively limited, and the technology change is also faster. For a long time to come, HDD and SSD will develop in tandem. For example, in the security industry, there are a large amount of unstructured video data. Based on factors such as cost, HDD will still be the preferred storage solution with superior cost of ownership. & rdquo; Sun Dan said.

She stated that if one day, the cost of SSD can be controlled to be the same as HDD, there will be no doubt that it will be replaced at that time, but from the current technological development, this day will take a long time.

Since I was forced to HDD, when asked about the future in the mechanical hard disk, how to continue to lead the opponent in a security and other industries, Sun Dan offered a big move: HAMR.

Since IBM successfully developed the world's first computer disk storage device on September 13, 1956, the hard disk has been based on the Winchester structure. Obviously, in the context of increasing data storage, this traditional hard disk structure can no longer meet everyone's needs.

HAMR (Hot-Assisted Magnetic Recording) technology, which is considered to improve the capacity, speed and stability of mechanical hard disks, is also a wise move for manufacturers who adhere to the mechanical hard disk business.

From the past, hard disk innovation is nothing more than trying to increase the density of single discs and innovating in reading and writing methods, such as SMR shingles.

HAMR technology boosts areal density and storage capacity by precisely focusing the laser beam at the area where the data will be written, heating the medium. When heated, the media is easier to write to the data and cools quickly after writing, thus stabilizing the written data. This technology can effectively improve the high-density information writing ability of the magnetic head under the condition of micro-field strength, and thus is considered as one of the next-generation ultra-high-density storage technology approaches that can indirectly cope with the superparamagnetic effect.

Sun Dan believes that the current HAMR technology is unique to Seagate. Through this technology, Seagate can be the leader in the mechanical hard disk market for a long time to come.

Although Seagate is supporting HDD in terms of technology genre and business layout, this does not mean that Seagate will give up SSDs in its entirety.

Sun Dan revealed that Seagate is gradually making efforts in the SSD business. Seagate participated in the Bain Capital Leading Group for $1.27 billion in cash this year, signed an agreement with Toshiba to acquire Toshiba Memory Corporation, and signed a long-term agreement with Toshiba to consolidate NAND flash memory supply, which will enhance Seagate's SSD storage portfolio in the future. Revenue capacity. From the second half of this year to the beginning of next year, Seagate will have a more comprehensive and optimized SSD product.

Change and constant choice

The change of Seagate lies in technological innovation, product innovation, and thinking innovation; the constant is to think and to judge the future development trend of technology.

Today, as data becomes more and more diverse, hard disk storage is being impacted by a variety of emerging storage methods.

In this process, if you are self-styled and do not actually solve the pain points of users, in this era, after all, it will not work and will not go far.

From the opening of the Seagate Video Surveillance Center of Excellence, you can actually see Seagate's attention to users, pay attention to the scene, and pay attention to technology.

As for what changes will happen to the future storage technology, no one knows. After all, the technology change is faster than we think.

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