Last year, social network Facebook launched the Watch video service in the United States. Now it is ready to launch this video service worldwide to compete with Google Video site YouTube.
The social media giant claims that it will “roll anywhere in the world” to offer Watch video services, giving content creators around the world an alternative to YouTube. & Ldquo; We support the creators and publishers around the world in two important ways: They help from video posted on Facebook to make money, and understand how to better render its contents. ” Facebook said in a statement.
Watch video services in the United States include "Red Table Talk" by Jada Pinkett Smith (2.9 million fans), beauty industry Huda-Card Huda Kattan's Huda Boss show and sports shows such as the PGA Tour and Major League Baseball. Facebook claims that 50 million people watch watch videos for at least 1 minute each month. Its upcoming show also includes shows by Cristiano Ronaldo and Catherine Zeta Jones.
Facebook said that watch creators in four new countries (UK, Ireland, Australia and New Zealand) will be able to make money from their shows through the Ad Breaks video and video ads service. Next month, its Watch video service will be rolled out to 21 other countries including France, Germany, Spain, Argentina and Thailand. Facebook also lowers the threshold for publishers and creators to make money on the channel: you only need 10,000 fans or 30,000 minutes per month. However, it is worth pointing out that Facebook's rewards for publishers and creators have not always been high.
Since the launch of the Watch video service, Facebook has made it more social, allowing users to see which videos their friends like or share. It also plans to create polls, quizzes and other interactive features for upcoming games such as Outside Your Bubble, which will be released later this year.
Facebook said it will spend $2 billion to create new content for Watch video services. This budget is a small one compared to the online movie rental service Netflix or the YouTube video site, but it is also a big number. Facebook may use some of its budget to promote Watch video services, after all, most Americans have never heard of Watch, let alone use it.