At the IFA Technology Show in Berlin, Germany, Daniel Rausch, vice president of Amazon Smart Home, shared some interesting data about Amazon's voice assistant Alexa for hundreds of viewers.
“This year, Alexa sang millions of happy birthday songs to users. She also talked more than 100 million jokes. ”
Maybe Alexa hasn't sang a happy birthday song yet, but it is likely to appear next to you on your next birthday.
Earlier this year, Alexa landed on more than 4,000 devices. On Saturday, Daniel announced that Alexa has now landed more than 20,000 devices. This means that in just 8 months, the number of devices Alexa has landed has increased fourfold. At the same time, the number of brands using Alexa has risen from 1,200 to more than 3,500.
The IFA show also featured many new devices using Alexa Voice Assistant, including Huawei AI Cube smart speakers, ASUS ZenBook laptops and Yale's Sync home alarm system.
Amazon did not stop there. It also integrates Alexa into cars, offices and hotels. Its vision is: Where are you, where Alexa will be. Alexa has provided services to tens of millions of people. In the future, it will be with you all the time, even when you need to chat with you.
Although Amazon wants to make Alexa your digital companion, the e-commerce giant is also facing a lot of competition. Apple Siri, Google Assistant, Microsoft Cortana and Samsung Bixby want to talk to you, they are gradually landing on laptops, cars, mobile phones and home appliances.
Another obstacle that Amazon Alexa faces in its development is security and privacy issues. After the social network Facebook data scandal, people are increasingly worried about data privacy and security issues. These problems may slow down consumers' use of voice assistants and microphones, or completely scare away some potential consumers.
Daniel believes that Alexa's future prospects are bright. He said that Alexa now has 50,000 apps and hundreds of thousands of app developers in more than 180 countries.
He said that voice assistants don't just sing. In fact, adding voice helper features to certain devices can also greatly boost sales. Moreover, some independent developers now earn thousands of dollars a month from Alexa. For example, a 22-year-old college student can earn $10,000 a month because of the development of the Alexa app Word of the Day.
Daniel said that Alexa was just a smart home product in the beginning, and now Amazon is planning to continue to increase the functionality of Alexa.
“It turns out that your smartphone is a very bad remote control in your home. You don't want to take your phone out of your pocket, open the app, unlock your phone, and start controlling the home devices in front of you. & rdquo; He said, "voice really liberated the smart home. This is because it is simpler. ”
On Friday, at the LG show, Dr. Parker, CTO, further described the company's vision for smart homes. He said that LG plans to use artificial intelligence, home robots and voice assistants to create smart homes that can talk to you, better understand your needs, and automate more tasks.
& ldquo; You do not need to use the manual. & rdquo; He said, & ldquo; because our equipment will know you, without needing you to understand it. ”
Four years ago, Alexa and its Echo smart speakers were first introduced. Now, in the US smart speaker market, Echo is far ahead of other competitive products. However, Daniel said on Saturday that Amazon can only do anything with voice, and Amazon only knows the fur.
So far, many users seem to be happy to chat with Alexa at home. Time will tell if they are willing to talk to Alexa all day long.