Apple's latest smartphone screen looks like a gaseous planet, and the screen size has also broken.
The new product released this time has a maximum price of nearly $1,500. The largest model has a 6.5-inch display. The "entry-level" iPhone XR is equipped with a 6.1-inch display that is almost three-quarters larger than the previous big-screen model, the iPhone 8 Plus. The iPhone 8 has a screen size of only 4.7 inches, the same model since the iPhone 6 was introduced in 2014.
Obviously, the screen size of the new iPhone is really big enough.
What is the reason behind this product strategy? On the one hand, larger, more expensive equipment can bring more profits; on the other hand, because consumers seem to want bigger phones.
Apple issued a statement hoping to tell consumers how to use a smartphone. It's not a simple and casual use, but a whole-hearted use: let your entire body get involved and take more time and attention.
For a long time, the size of smartphones has been breaking through. Samsung's flagship model, the Galaxy S9, has a 5.8-inch display, and the iPhone has grown larger since the original 4-inch screen. As early as 2014, when Apple released the iPhone 6 with a larger 4.7-inch screen, it was suggested that people with smaller hands, especially women, could better operate the phone. Now, mobile phones like the iPhone 6 are not big.
Smaller hands can't easily touch the other corner of the phone screen with their thumb. Apple doesn't understand this situation. The company even installed a software action called "reachability" that made the screen image easier to click. But behind the growing smartphone is a well thought out plan.
In the early days of the iPhone, as an electronic device, it was like a toy dog that quickly captured the curiosity and love of consumers. Soon, people’s curiosity diminished, and the device became as obsessive as a cigarette. In the end, this obsession became a ritual, and a smartphone is like a rosary, a talisman that conveys information. Once the phone starts to support access to all the information, it becomes a universal blank window through which you can see the entire universe.
Today, the design of the iPhone takes up more of the user's vision and attention. More search results are displayed on each page, digital maps become larger, and scrolling through the vast screens leads to endless social network dynamics. When a smartphone that is only 6.5 inches away from you can provide a more effective view, who needs to put an 80-inch TV in the study? When an infinite parallel universe can be accessed simply by picking up a slender glass device, who needs to start a cumbersome and stupid virtual reality device?
The new iPhones are hard to use with one hand because they mark the end of a one-handed use of a smartphone. It was a remnant of an era, and there were many choices in that era, and the phone could be manipulated with various unrelated external actions. Now, there are only two different ways to hold the phone.
The first way is to hold the device in the palm of your hand, just like holding a hilt. Due to the widening of the fuselage, it is actually not very good.
The second way is to raise your head and the phone will be unlocked automatically. You now need two hands to stabilize the device and operate it from side to side. Now your attention is almost entirely on the device in your pocket.
Ironically, the new iPhone with a larger screen comes with new software designed to help users manage their device usage time. The feature, called Screen Time, provides information, charts, and controls to help users understand how much time they spend on their phones and which applications they use. Feeling that I am too addicted to social media like Instagram and Facebook? It doesn't matter, as long as you add a limit to the screen time, the phone will automatically quit those apps to help you prevent excessive addiction.
The reminder of the screen time software can be ignored by clicking the button. Apple also wants both fish and bear's paw: by adding screen time to the iOS 12 system, it pushes the responsibility of reducing the use of the smartphone to the user, not the device manufacturer itself. In addition, an application is restricted to use and you can switch to another application. As a result, the growing, more expensive iPhone can continue to conquer human attention while helping to prevent the obsessive use of the surface.