Author Han Zhongqiang
Edit Cheng Jingwei
Since mid-July, the stock price of Xiaomi Group has been reduced by 40% from the high point, and the market value has shrunk by 200 billion Hong Kong dollars. This record has made the market stand out.
The Xiaomi Group was listed in Hong Kong on July 9 with an issue price of HK$17. After releasing a wave of shocks of HK$22.2, Xiaomi's share price continued to fall like a dropped kite. On October 11, Xiaomi Group once fell nearly 10%, closing at 7.99%, closing at 12.66 Hong Kong dollars, the current market value of 285.8 billion Hong Kong dollars.
It’s really bad!
I still remember that Lei Jun had set the flag for investors who bought the shares of Xiaomi on the first day of listing to double?
Now it seems that Lei Jun is afraid to renege on his words. He’s “difficult to see if it falls, how can I go out to meet people? The concerns of ” are now becoming a reality step by step.
Bad brokerages lowered prices
As the stock price plunged, Xiaomi’s target price was constantly lowered by brokers.
JP Morgan Chase recently released a report to reduce the target price of Xiaomi to HK$18, while reducing the adjusted earnings of Xiaomi in the third quarter to 6.8 billion yuan.
Although on October 9th, Lei Jun showed off the shipment of Xiaomi 8 by more than 6 million units, but JPMorgan’s report said that Xiaomi’s mobile phone shipments are unlikely to increase significantly. For this reason, the report gives the reason “> in 5G Before the technology is formally adopted and widely applied, the growth of demand for smartphones in the Mainland will continue to be weak.
“The price of “good road” determines that Xiaomi’s mobile phone business is difficult to capture huge profits. Now the increase is peaking, and Xiaomi’s mobile phone hardware business is limited.
JPMorgan Chase is also not optimistic about the Internet services that Xiaomi has placed high hopes on. The report said that as the retail sales market and online game commercialization capabilities deteriorate, it will slow down the growth of Xiaomi's Internet service revenue in the next few quarters.
Mobile phone dumb fire, Internet service is hard to see, and now Xiaomi has to open a diversified hardware sales strategy, so we have seen the blooming millet home, the products are dazzling, including TV, PC and tablet, balance car , air purifiers, even trolley cases, desk lamps, chargers, power cords, and more.
Xiaomi, who started from online marketing, naturally will not let go of this online survival. On the APP of Xiaomi's products, in addition to the above-mentioned offline categories, you will also see such four-piece suits, down jackets, hairy crabs, earrings and other food products. The pace of Xiaomi’s crossover to the food and food category is hard to understand.
Before the listing, the discussion of “who is Xiaomi” has been endless. Some people say that it is Apple, some people say that it is Amazon. After Xiaomi has a product, it seems to be a bit like Alibaba.
The outside world can't read Xiaomi, but Xiaomi doesn't lose himself.