According to market analyst firm CIRP, early sales of the iPhone XS series are very strong, and iPhone XS and iPhone XS Max can be said to be equally divided. Specifically, CIRP found that the 10-day sales of the new iPhone XS and iPhone XS Max accounted for 8% of US iPhone sales in September.
The iPhone XS family has a combined market share of 16%, which means that iPhone XS sales will exceed the entire quarterly sales of all iPhone models last year. In contrast, last year, iPhone X accounted for 14% of total iPhone sales during the release season, and iPhone 8 and iPhone 8 Plus were more popular, accounting for 16% and 17% of total sales, respectively.
The company said it was difficult to compare the iPhone XS directly with last year's iPhone model. "the iPhone release season is always difficult to understand, and this season is more difficult to understand than the other," said CIRP co-founder Josh Lowitz (Josh Lowitz). This year, Apple launched the most expensive iPhone XS and iPhone XS Max. at the end of the quarter Last year, Apple launched the iPhone X.
However, CIRP said the new iPhone pushed Apple's average selling price in the U.S. market to unprecedented levels. The company actually uses a slightly different measure, the weighted average retail price (US-WARP) in the United States. In the September quarter of 2018, CIRP estimated that iPhone's US-WARP price was $796, up from $751 in June 2018. It is also up from $705 in the September quarter of 2017. "US-WARP has grown significantly in the quarter, which means the average price is the same," said CIRP co-founder Mike Levin (Mike Levin).