App Annie, an application market research firm, reported that Google Play's app downloads more than doubled that of Apple's iOS App Store, accounting for 70% of global downloads in 2017, on the 10th anniversary of its launch, foreign media reported. Share. The report also investigates the market conditions of Google Play and the habits of Android users.
From the perspective of application downloads, the number of downloads of Google app stores is two times more than that of Apple apps.
App Annie found that despite the large number of app downloads, Google Play accounts for only 34% of global consumer spending on apps. By contrast, Apple's App Store accounted for 66% of its application spending in 2017, and that number has remained relatively stable for many years.
These figures are also consistent with a period of time on the two application markets. That is, Google has an absolute advantage in the number of downloads, thanks to the widespread distribution of its devices, including its influence in emerging markets, and the benefits of low-cost smartphones. But Apple's ecosystem is an ecosystem that makes more money through apps.
The Asia Pacific region accounts for more than half of Google Play consumption expenditure.
App Annie also found that the Asia Pacific region accounted for more than half of Google Play consumption expenditure. In this respect, Japan is the largest market in history, with local users spending $25.1 billion on applications and in-app purchases, topping the list. Followed by the United States ($19 billion 300 million) and South Korea ($11 billion 200 million).
App Annie attributed the success of Google Play in Japan to the operator's bill. The report says this has also increased consumer spending in markets such as South Korea, Taiwan, Thailand and Singapore.
Japan is the largest consumer spending market for Google Play.
In which aspects do consumers spend most money? Game, of course. The report found that the download amount of the game accounted for 41% of the total downloads, accounting for 88% of the total consumption.
In addition to games, application subscriptions have also contributed to the growth of Google Play revenue. Non-gaming applications spent $2.7 billion last year, with four of the top five offering subscription models. The top application, LINE, was an exception, followed by subscription applications Tinder, Pandora, Netflix, and HBO NOW.
Game application download and consumption is the most important source of income for Google Play.
In addition, App Annie surveyed Android users'application usage patterns and found that they often installed many applications. Android users install more than 60 apps on their phones in multiple markets, including the United States and Japan, and use more than 30 apps a month.
Australia, the U.S. and South Korea are leading the way, with 100 or more apps on their phones.
In many markets, Android users have more than 60 applications installed on their phones.
App Annie's report also looks at the most popular games and applications in history from both downloads and consumer spending. There's not much to be surprised about on these lists. Applications like Facebook are at the top of the download list, and subscription services dominate in spending applications.
Google Play has released about 10000000 applications in ten years.
App Annie also points out that Google Play has released nearly 10 million applications since its launch in 2008. Of course, not all applications are preserved. According to today's statistics, there are more than 2 million 800 thousand applications running on Google Play.