According to IDC data, global tablet Market shipments fell by 8.6% in the quarter, and global shipments fell to 36.4 million units. According to the company's earnings report released on Thursday, Apple Corp's revenue in the last quarter dropped by 15% over the same period last year. Nevertheless, IDC believes that Face ID is brand new.IPadPro heralds a continued boom in Apple's sales during the holiday shopping season, while the $329 low-cost iPad with Apple Pen support launched in late March continues to boost sales.
Although the market has declined, iPad has become the world's most popular tablet computer for several years. According to Jitesh Ubrani, a senior research analyst at IDC, Apple continues to focus on innovation and marketing, which has enabled the company to engage withMicrosoftAmazon andHUAWEIStand out in the competition of small competitors.
IDC also shared smartphone data in the third quarter today. Apple last quarterIPhoneSales volume is 46.9 million units, market share is estimated to be 13.2%, lagging behind Samsung and Huawei, with market share of 20.3% and 14.6% respectively in the last quarter.
Apple is usually the world's second largest smartphone maker, after Samsung, but Huawei dropped it to third place for the second quarter in a row. Nevertheless, due to the expected end-of-year holiday sales of the iPhone XS, XS Max and XR, IDC believes that Apple may top the list in the next quarter.