"Global smartwatch shipments increased by 67, from 6 million in the third quarter of 2017 to 10 million in the third quarter of 2018," said Stephen Woltz, an industry analyst at market research firm Strategy Analytics. As consumers increasingly seek to buy peripheral devices for their smartphones, the smartwatch market has grown dramatically. "
The study showed that in the third quarter of 2018, Apple sold 4.5 million Apple Watches, an increase of 25% compared with 3.6 million in the same period last year. Despite being far ahead of other competitors, the company's impressive market share has fallen from 60% a year ago to 45% in the third quarter.
Apple is facing an increasingly fierce competition from rejuvenated wearable device makers Fitbit and Samsung. Fitbit sold 1.5 million smart watches in the third quarter, second only to Apple. The company accounted for 15% of the market in the third quarter, a significant increase from last year's zero share.
Fitbit is a startup in San Francisco, USA, and its recorder products are world famous. The company is committed to developing and promoting healthy lifestyle products to help people change their lifestyles.
Fitbit has been under pressure from competitors such as Apple, Samsung Electronics and Xiaomi and Garmin in the wearables market. The world's second-largest smartwatch brand is popular in North America, and as the company moves further into Europe, Asia and Latin America, the company is likely to see significant growth next year.
Samsung ranks third in the global smartwatch market. The company shipped 1.1 million smart watches in the third quarter, accounting for 11% of the market, slightly higher than 10% in the same period last year. For the first time in more than a year, the watch market has seen an increase in market share.
Sales of the company's new Galaxy Watch series are quite good due to improvements in hardware design and aggressive marketing.
Garmin, a sports and navigation electronics manufacturer, ranks fourth in the global smartwatch market. The company shipped 800,000 smart watches in the third quarter, and its market share fell from 10% in the same period last year to 8 in the third quarter of this year. %. The increasingly fierce competition from companies such as Fitbit and Samsung has made it more difficult for Garmin to make progress in the field of smart watches.