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Baidu's $4 billion investment in trendy media: no comment.

via:CnBeta     time:2018/11/8 20:07:43     readed:67

It is reported that Xinchao Media was established in Chengdu in 2007. Its main business is elevator media for community buildings. Official information shows that as of October 2018, Xinchao Media covered 100 cities, 650,000 elevators and 200 million community people every day.

The direct competitor in China is the Focus Media, so the two sides have been fighting repeatedly.

In April this year, Xinchao Media issued a circular on the comprehensive seizure of multi-billion-dollar customers. The circular pointed out that in April 2018, the war between Xinchao Media and Focus Media was officially launched. The new media will compete with Focus Media billion customers in the form of advertising subsidies.

The specific policies are as follows:

1. Gift Policy: When a client's advertising decision maker meets a trendy partner, he will receive a gift of 10 million yuan worth of trendy advertising resources, including Zhang Jixue, Pang Shengdong, Liang Chunhua, Wang Wenzhao, Shuyi and Yang Zhen.

2. Preferential cooperation policy: On the basis of the cooperation price between the customer and Focus Media, a direct discount of 5% has the same effect as Focus Media, and the price is half of Focus Media.

3, the commission policy: whoever grabbed the hundreds of billions of customers, the business commission in accordance with the original standard 200% issued.

Data show that in April this year, Xinchao Media was invested 2 billion yuan in Chengdu Hi-tech Zone industry, and its own valuation was nearly 2 billion dollars, becoming one of the new Unicorn enterprises. Zhang Jixue, chairman of Xinchao Media, said after refinancing that the revenue target for 2018 was 1.5 billion yuan, valued at more than 3 billion dollars, and the revenue target for 2019 was 4-5 billion yuan, valued at more than 5 billion dollars.

At the same time, as the first mass media in domestic building elevator advertising, it has realized business income of 10.877 billion yuan, net profit of 4.81billion yuan and market value of 90 billion yuan by September 2018.

According to this data, the gap between the new media and Focus Media is very obvious. (company observation: Ling Xian Jing)

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