According to market research firm CIRP, as of September 29, 2018, the number of iPhone users in the US market reached 181 million, up from 176 million at the end of June 2018, and at the end of September 2017, this number was 1.59. Billion.
The company said that the number of active iPhones increased by 3% in the third quarter of this year, an increase of 14% year-on-year. Although this is a significant increase, the company said that the growth of Apple's smartphones is stabilizing. In contrast, the number of iPhone users in the US increased by 4% a year from the previous quarter, up 17% year-on-year.
"the number of iPhone users in the United States is stabilizing and growing at a historically slow pace," said CIRP co-founder Josh Lowitz (Josh Lowitz). That's not surprising, because Apple already has a fairly stable share of a mature smartphone market. "
According to CIRP estimates, in the third quarter of 2018, the latest iPhone models accounted for about a quarter of total sales. The latest models referred to by CIRP are all models since the iPhone 8, which sold 45 million units. In addition, the iPhone 6s and previous models accounted for 41% of the number of active iPhones in the United States.
It is worth mentioning that CIRP is optimistic about the delayed iPhone XR. The company believes that the iPhone XR will bring an upgrade cycle similar to the iPhone 6 series, with more than half of the users upgrading the model within a year.