According to the punishment letter, from February 2017 to August 2017, the parties advertised the following content to Beijing Yanmei Culture Communication Co., Ltd. through Baidu NetLeague: "Today you are lucky to enter here."websiteMaster Nebula will reveal the secret of the 12 zodiac signs. For you to improve the ups and downs of the situation, get rid of all the bad luck, resolve the years. "Your Zodiac decides whether you are destitute or rich all your life!" And so on. In January 2018, through Baidu Online Alliance, the party advertised the following contents to Heilongjiang Weiaomei Machinery Equipment Co., Ltd.:"Solve people's worries under the constraints of fortune, promote Farison and protect their predecessors. The Buddhist monk in my temple has compassion and prays for the interests of all living beings. He Tian Yusheng, a group of mascots, has been invited. The patron god, leading the monks of the Hesi Temple to open the light and bless him, injected Buddha's great compassion, great wisdom, five words and six links, which made him more special spirituality and become the treasure of Buddhism, so that people who depend on the patron god of light can bring good luck, improve their fortune and enhance their financial fortune. In January 2018, the parties sent to Daqing through Baidu Online AllianceDevelopmentDistrict Sanchun Energy Conservation Technology Co., Ltd. issued the following content advertisement: "Click on your zodiac to reveal the whole year's travel situation for you, improve career, financial, love, health and a series of good results" and so on. The parties said that as of the filing of the case, the contents published by the three advertisers totaled 26220.46 yuan per click.
The above facts are supported by copies of business licenses, printouts of relevant webpage screenshots confirmed by the parties, transcripts of inquiries (investigations), information notes and other materials in the case.
On November 7, the industry and commerce department served the Notice of Administrative Penalty Hearing to Baidu. Baidu did not make a statement or defense within the prescribed time limit. The Haidian Branch of the Beijing Bureau of Industry and Commerce said that Baidu's above-mentioned actions violated the provisions of Article 9 (8) of the Advertising Law of the People's Republic of China and decided to impose a penalty of confiscation of advertising fees of 2622.46 yuan and a fine of 600,000 yuan on Baidu.
So far, Baidu has not responded to the penalties imposed by the industry and Commerce department.