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At a press conference held in China this week, Samsung took the stage with a self-proclaimed Supreme CEO, who later said in Mandarin that he would open a flagship store and hold a catwalk show.
As a result, the object of this collaboration is actually Supreme Italia, which has been the subject of legal litigation in Supreme, New York, and has been criticized by the original brand as a counterfeit product. The US company quickly denied any partnership with Samsung.
Not long ago, Samsung Electronics issued a statement through Samsung Galaxy, which will re-evaluate its cooperation with Supreme ltalia in the Chinese market.
The South Korean giant would not say whether it was aware of the dispute before the announcement-but the company is no stranger to working with international fashion brands, which it has previously had with Swarovski. George Armani worked even with Hello Kitty.
When the Chinese business was vigorously surrounded by competitors, the marketing mistakes made it even worse.